The Rise of the Semi-Connected Consumer: Navigating Hybrid Digital Habits
(c)iStock.com/highdog The widespread availability of Wi‑Fi across much of the developed world has profoundly influenced the rise of over‑the‑top (OTT) service providers and reshaped consumer expectations. Services that offer calling and messaging over Wi‑Fi are now viable alternatives to traditional mobile operator contracts, which are often data‑heavy and costly. This trend has given rise to … Read more