SuperOffice acquires i-Centrum 2025 as its first strategic move following the investment from Axcel. The acquisition strengthens the CRM platform, boosts innovation and accelerates growth across Europe. With Axcel’s backing, SuperOffice will speed up its strategy to build, buy and integrate additional solutions that increase customer value.
”This acquisition is about execution. With Axcel behind us, we accelerate our platform plan – we will build, buy and integrate more ways to deliver value to our customers,” says Lars Engbork, CEO of SuperOffice.
Why the SuperOffice acquisition of i-Centrum 2025 matters
i-Centrum has long been a trusted partner and a key part of the SuperOffice ecosystem. The company is especially recognized for its innovations in the SuperOffice App Store and within the partner network, where it has delivered solutions that streamline business processes for hundreds of customers.
Among the solutions i-Centrum provides are:
- Field service management – digitalizing field operations and service assignments.
- Quotation and booking systems – simplifying management of complex customer interactions.
- Contract management – automated workflows that reduce manual administration.
With the acquisition, these solutions become integrated components of the SuperOffice platform and available to all customers. This strengthens the modular CRM ecosystem and broadens the portfolio of innovations offered to clients.
”i-Centrum is a reliable partner that already plays a crucial role in our ecosystem. Now we bring their innovation and products closer to both our core business and our customers,” Engbork continues.
Enhanced customer value across Europe
For SuperOffice, the acquisition is not just about growth — it’s about creating measurable customer value. By incorporating i-Centrum’s products into the platform, SuperOffice can deliver greater flexibility, automation and value to customers throughout Europe.
”SuperOffice customers want more flexibility, more automation and more value from their CRM. i-Centrum’s solutions already deliver on these needs today. By bringing them into our organization, we make them easier to buy, integrate and scale across our entire customer base,” explains Engbork.
The acquisition also strengthens SuperOffice’s position in the Nordic market and further clarifies its role as one of Europe’s most reliable CRM providers.
Voices from i-Centrum
For i-Centrum AB, the deal presents a unique opportunity to scale and take its innovations to more markets.
”Our mission has always been to help customers extract more value from their SuperOffice solutions,” says Filip Vanthöm, CEO of i-Centrum AB. ”Joining SuperOffice gives us the chance to deliver even more innovation, productivity and control to our customers — not just in Sweden, but across Europe.”
i-Centrum will continue to provide consultancy services and tailored solutions, now as an integrated part of the SuperOffice organization.
Axcel investment as the driving force
Private equity firm Axcel made a new investment in SuperOffice in June 2025. The aim is to accelerate development of the CRM platform and expand the company’s presence in additional European markets. The acquisition of i-Centrum is the first tangible result of this strategy.
Axcel, with extensive experience investing in growth companies across the Nordics and Europe, views SuperOffice as a strong platform with significant scaling potential.
About SuperOffice
Founded in 1990 in Oslo, Norway, SuperOffice is today one of Europe’s established providers of CRM solutions for small and medium-sized businesses (SMBs). The company offers Software as a Service (SaaS) and modular solutions that help organizations manage sales, marketing and customer service.
SuperOffice has offices in Norway, Sweden, Denmark, Germany, the Netherlands and Switzerland, as well as a customer support center in Lithuania. The company also works with an extensive partner network across Europe and North America. With nearly 300 employees, SuperOffice continues to grow and extend its reach.
About i-Centrum AB
Based in Gothenburg, i-Centrum AB has long been a strong partner to SuperOffice. The company develops and delivers applications and solutions that increase productivity and automate critical business processes. Its customer base spans multiple industries, all sharing a need for a more efficient CRM ecosystem.