Snowflake, the AI data cloud company, today announced the appointment of Dayne Turbitt as Senior Vice President for Europe, Middle East and Africa (EMEA). Dayne will lead Snowflake’s commercial operations across EMEA, building on the company’s strong momentum in the region and helping customers accelerate AI adoption.
Dayne most recently served as Managing Director for EMEA at global business planning and decision intelligence company Anaplan, a position he held since February 2023. He brings more than 25 years of sales and leadership experience in enterprise technology across international markets, including twelve years at EMC and Dell Technologies in a variety of senior roles.
“We are delighted to have Dayne lead our EMEA business,” said Mike Gannon, Chief Revenue Officer at Snowflake. “Dayne’s reputation for operational excellence and customer focus will be critical as we capitalize on our strong momentum and sustained customer growth across EMEA. Under his leadership, I am confident we will further strengthen our presence in the region by helping customers transform AI from a niche, specialist function into a core capability, while deepening relationships within our broad partner ecosystem.”
“I am excited to join Snowflake at a pivotal moment for the company’s EMEA business,” said Dayne Turbitt, Senior Vice President, Snowflake EMEA. “The company’s strong performance so far in fiscal 2026 across the first three quarters demonstrates the power of Snowflake’s simple, connected, and reliable platform and validates the value we deliver to customers. I look forward to building on this momentum and driving further success for our customers and partners across the region.”
Snowflake as the foundation for enterprise data and AI strategies
Snowflake now has more than 7,300 global accounts using Snowflake AI weekly, underscoring how Cortex AI—alongside packaged, standalone agent applications like Snowflake Intelligence—is becoming a core pillar of enterprise AI strategies by delivering measurable customer adoption, platform scale, and revenue impact.
To deliver connected care and pursue its ambition of becoming the world’s most customer-centric healthcare company, Bupa uses Snowflake AI Data Cloud to transform analytics across its operations, including actuarial work, clinical processes, customer experience, and contact centers. With a 90% reduction in data collection times, Bupa can maximize innovative AI use cases to deliver more personalized care faster and improve patient outcomes.
“Snowflake is a powerful platform that meets all our needs,” said Dan Robertson, Chief Data & Analytics Officer at Bupa. “What has really made the difference is combining it with our new federated model and a data strategy that prioritizes security and control.”
As part of Siemens’s effort to create a data culture built on greater transparency, the global technology company has used the Snowflake platform to build Siemens Data Cloud, an open data mesh ecosystem that now underpins its data strategy. This has enabled Siemens to migrate numerous legacy data applications to the cloud and aggregate ERP data from nearly 50 systems into a single, near-real-time repository.
“Snowflake has delivered significant cost savings and efficiency gains,” said Christian Meyer, Head of Cloud Operations and Chief Technical Architect at Siemens. “We no longer need to worry about platform management or unauthorized data access, and the improved time-to-market has unlocked unique opportunities.”
TUI Group, the world’s largest leisure, travel and tourism company, leverages Snowflake’s AI data cloud to unify data across the enterprise and establish a foundation for AI-driven data discovery and search. This helps streamline operations, enables teams to meet rising customer expectations, and increases the output capacity of data teams. TUI teams can now accelerate processes and answer critical questions faster—potentially saving months of work.
“There are some fantastic tools for large language models out there, but few combine data and AI like Snowflake. That’s a real competitive advantage,” said Alina Vishniakova, Head of Technology Analysis at TUI.
“The opportunities ahead for Snowflake in EMEA are significant as organizations across the region seek to unlock more value from their data,” said Dayne. “As shown by the innovative use cases our customers are delivering, there is a strong appetite for an integrated platform that unifies all data and AI workloads. At Snowflake, we are committed to helping organizations get the most from their data and enabling them to add AI on top without compromising security or governance controls.”
Snowflake’s enterprise momentum in fiscal 2026
Snowflake recently reported its third quarter fiscal 2026 results, for the period ending October 31, 2025. Throughout the current fiscal year, Snowflake has continued to innovate quickly, launching features that help customers realize value across the data lifecycle and harness the power of AI.
In the most recent quarter, momentum was driven by the general availability of Snowflake Intelligence, an enterprise AI agent that saw the fastest adoption rate in Snowflake’s history and is reshaping how companies interact with their data by delivering real-time, actionable insights. Snowflake Intelligence removes barriers to insight by unifying data and context so teams can quickly understand why metrics changed and what to do next—using natural language queries.
Over fiscal 2026, Snowflake also strengthened strategic partnerships with leading AI model providers, cloud platforms, and application vendors to enhance the data lifecycle with AI-powered capabilities, including:
- A pioneering partnership with SAP to bring critical enterprise business data together with Snowflake AI Data Cloud.
- A collaboration with Google Cloud to make the latest Gemini models available to over 12,600 customers through Cortex AI and Snowflake Intelligence, expanding access and customer choice.
- A $200 million agreement with Anthropic to make Claude models available on the Snowflake platform and to launch a joint global go-to-market initiative focused on deploying AI agents inside the world’s largest enterprises.
Additional EMEA milestones in fiscal 2026 include:
- EMEA revenue for the nine months ended October 31, 2025, grew to $553 million.
- 1,984 employees in EMEA (as of October 31, 2025).
- Expanded availability in EMEA with the launch of AWS Africa (Cape Town) and Microsoft Azure Central Sweden regions. With these additions, Snowflake now supports 51 global regions across three cloud providers (AWS, GCP, and Azure).