NinjaOne MSP conference marks an important milestone for NinjaOne as the company launches its first dedicated conference for the global MSP market. MSP NXT will take place October 27–29, 2026 at Marriott Austin Downtown and is set to become a central gathering where MSP leaders and technicians meet to drive growth, build skills and forge new partnerships across managed services.
An initiative designed to advance the future of the MSP industry
NinjaOne is widely recognized for its modern, automated endpoint management platform, and the launch of MSP NXT represents a natural extension of the company’s relationship with the MSP community. By bringing the industry’s key players together, NinjaOne aims to create an environment where innovation, practical approaches and strategic thinking are openly shared to strengthen MSP businesses worldwide. The event will help organizations navigate rising technical demands, growing customer expectations and the need for advanced automation.
In recent years many MSPs have faced major shifts in digital transformation, security requirements and operational processes. MSP NXT is designed to address those shifts and provide attendees with tools that increase efficiency, strengthen client relationships and improve profitability.
A comprehensive agenda filled with training, trends and practical tools
The three-day conference features keynotes, expert panels, interactive breakout sessions and hands-on training. The agenda is tailored to deliver both strategic insight and operational value for MSPs. Attendees will learn about technical innovations, emerging business models, modern automation and methods to optimize IT service delivery.
Education is a core focus of the program. NinjaOne emphasizes that MSP NXT will provide actionable guidance and strategies that attendees can implement immediately. Sessions will deliver concrete processes, templates and best practices to streamline internal workflows, raise service quality and reduce manual tasks through smarter automation.
A setting that promotes collaboration and knowledge sharing
Networking is one of the event’s most valuable aspects. MSP NXT offers multiple opportunities to connect with MSP leaders and technicians from around the globe, including organized meetings, roundtable discussions and dedicated networking areas where participants can share experiences, discuss challenges and explore collaboration opportunities.
Paul Redding, head of MSP partnerships at NinjaOne, describes the conference as a place for the MSP community to grow together. He notes that professionals in similar roles often hold solutions and lessons that can accelerate other companies’ development. MSP NXT aims to be a forum where those insights are exchanged and become a source of shared learning.
Industry future in focus with strong leadership from NinjaOne
Digital transformation is accelerating worldwide and expectations for MSPs are rising. Organizations demand stability, proactive security practices, fast incident response and efficient automation. MSPs therefore need modern tools and updated strategies to keep pace. NinjaOne asserts that MSP NXT will equip attendees with insights to future-proof their operations and deliver greater value to customers.
Sal Sferlazza, CEO and co‑founder of NinjaOne, calls the conference a demonstration of the company’s commitment to the MSP community. He highlights NinjaOne’s growth alongside its MSP partners and says MSP NXT is intended to deepen those relationships by creating a global platform for knowledge sharing and innovation.
A global meeting place with an open invitation
The conference invites MSP leaders, technicians and business developers from across the globe. Attendees will have access to exclusive training, expert-led panels, practical tools and materials designed to strengthen competitive advantage. Interested professionals can register through NinjaOne’s official channels where updates about speakers, the program and activities will be posted.
With its focus on the future MSP landscape and a clear goal to deliver tangible value, MSP NXT has the potential to become one of the most important industry gatherings for managed services in 2026.
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This content connects the NinjaOne MSP conference to MSP growth, automation, endpoint management, education, leadership strategies, operational excellence and industry collaboration. It highlights how MSP NXT delivers insights to improve service delivery, operational workflows and long-term customer outcomes while supporting MSP professionals through knowledge sharing, community development and strategic planning for future IT challenges.