Over-the-top (OTT) services have completed their ascent to market dominance, and brands must adapt to capitalize on the opportunity. That conclusion comes from a recent FreeWheel report, which shows exceptionally high engagement with premium video advertising on OTT platforms: viewers complete 98% of premium video ads on OTT. The report also finds OTT campaigns generally … Read more

AT&T has announced it will discontinue the use of its controversial “5G-E” branding after accusations that the label was misleading to consumers. One morning, some AT&T subscribers noticed a “5G-E” icon in their status bar. Many assumed this meant they had received a free upgrade to the next-generation mobile network, but the reality was different. … Read more

In our increasingly digital world, telecommunications companies must adapt to rapid technological change and shifting customer expectations. Recent research indicates many are falling behind. The 2018 American Customer Satisfaction Index (ACSI) Telecommunications report found consumers rated video streaming services significantly higher (score: 75) than subscription TV (score: 62), and satisfaction with subscription TV declined by … Read more

(c)iStock.com/Juanmonino Bolivia has historically been one of the smallest telecommunications markets in Latin America. However, a recent report from Pyramid Research predicts it will become the fastest-growing market in the region. The report, titled “Bolivia: DTH Launches And Fiber-Optic Backbone Rollout to Drive Video and Data Services,” projects that Bolivia’s telecoms market will expand at … Read more

Vodafone and Geely are demonstrating that a secure automotive IoT future depends on private 5G and integrated cloud architectures. The renewed agreement focuses on equipping Geely’s European R&D teams with the high-performance connectivity and cloud services they need — specifically Mobile Private Networks (MPNs) and cloud platforms. The aim is to accelerate vehicle development while … Read more

Telecommunications company T-Mobile has quietly announced that its 5G network is live in 30 cities and is now waiting for compatible devices to become available. In an interview with Light Reading, the operator confirmed it met the pledge made at the beginning of last year to bring 5G to 30 cities by the end of … Read more

(c)iStock.com/TARIK KIZILKAYA South Korea’s SK Telecom is accelerating the creation of an open smart home ecosystem through new collaborations with Samsung Electronics and LG Electronics. SK Telecom has signed memoranda of understanding with both companies to enable interoperability between Samsung’s and LG’s smart home platforms and SK Telecom’s Smart Home App. As a result, users … Read more

The UK government has issued a clear warning about the potential consequences of a cyberattack on the nation’s critical infrastructure. These conclusions are drawn from the latest National Risk Register, which is informed by the government’s classified National Security Risk Assessment. The report evaluates both malicious threats—such as terrorism and cyberattacks—and non-malicious hazards like extreme … Read more

(Image Credit: iStockPhoto/Todor Tsvetkov) A consortium of vendors, operators, and research institutions has launched the Superfluidity project to design a cloud-native 5G network platform. The initiative aims to deliver a converged virtual network and service infrastructure that spans from the mobile edge to the 5G core and into data centers, enabling operators to deploy and … Read more

T-Mobile has updated its coverage map to show how its new 600 MHz network will extend service across the U.S. The updated map arrives days after reports suggested a merger-in-principle between T-Mobile and Sprint. Whether or not that deal moves forward, T-Mobile is clearly investing in broader coverage by deploying LTE on the 600 MHz … Read more