Hammer Distribution Signs New EMEA Deal to Boost Enterprise Storage Access

Hammer Distribution has entered a strategic alliance with Nexsan, a recognized innovator in secure, high-performance enterprise storage systems. Under this partnership, Nexsan’s full product portfolio will now be available through Hammer’s extensive distribution network across the EMEA region.

Through the agreement, resellers and end customers gain access to storage solutions designed for demanding data environments where reliability, energy efficiency and security are critical. These systems are tailored for organizations with stringent requirements for data protection, performance and long-term scalability.

Hammer Distribution will distribute Nexsan products throughout Europe. This initiative strengthens Hammer’s local storage and data protection offerings while increasing Nexsan’s regional presence and expanding its partner ecosystem.

Nexsan’s platforms — the E Series, Unity and Assureon — are known for their high performance, energy efficiency and advanced security features. These solutions are engineered to meet the needs of modern hybrid IT environments where data volumes are growing rapidly.

Flexible distribution and support models allow partners to benefit from streamlined technical support and simplified data management. This reduces operational complexity and increases resilience in IT environments.

As AI, analytics and high-performance computing use expand across the EMEA region, Nexsan provides a stable foundation for data-intensive infrastructures. The Unity NV series delivers multi-protocol performance optimized for GPU-driven workloads, while the E Series focuses on ultra-dense, energy-efficient storage at a lower cost point than many traditional alternatives.

Nexsan’s goal is to deliver storage platforms capable of supporting AI pipelines and research models that require high bandwidth and modern data lifecycle management, without compromising security, availability or budget constraints.

Hammer Distribution – Hammer Distribution tecknar nytt EMEA avtal som stärker tillgången till företagslagring | IT-Branschen
Vincent Phillips, CEO of Nexsan

Vincent Phillips, CEO of Nexsan, explains that AI and high-performance computing demand storage that is not only fast but also reliable and built for sustainable data growth. He emphasizes that the partnership with Hammer ensures customers across the EMEA region gain access to enterprise-grade infrastructure to protect and manage the large datasets that drive modern AI development.

The partnership also reinforces Hammer’s long-term strategy to build a robust IT ecosystem for enterprises by collaborating with innovative technology vendors. Together, Hammer Distribution and Nexsan provide resellers and organizations across Europe with the tools needed to succeed in a data-driven landscape where scalability, security and performance are essential.