Swedish game studio Toca Boca has championed personal expression and inclusion in gaming for nearly one and a half decades. This year they release their first-ever multiplayer title — Toca Boca Days. As part of a broader strategic expansion, the game has been carefully designed to meet the complex emotional needs of children and tweens by offering a rewarding and secure digital experience.
For more than ten years, Spin Master’s Swedish studio, Toca Boca, has led the way in creating games focused on play, expression, and creativity. With over 60 million active users and accolades such as Apple’s “iPhone App of the Year” 2021, the studio has set a high standard for child-centered digital experiences. Toca Boca’s newest game, Toca Boca Days, represents the studio’s entry into online multiplayer — one of the fastest-growing and most popular categories for tweens worldwide.
“For the first time ever, you will be able to create, explore, and express yourself alongside your friends in the Toca Boca universe,” says Emil Ovemar, co‑founder of Toca Boca and studio head. “This new dimension of play not only enriches the interactive experience but also deepens connections between players, fostering a community where co‑creation is central.”
The launch of Toca Boca Days is among the studio’s most significant initiatives to date. It expands the Toca Boca universe with a focus on tweens’ needs: opportunities to socialize, channel creativity, and build shared experiences in an environment that feels safe, vibrant, and alive.
“We create playful, secure spaces where children and tweens can express themselves and explore identity,” says Mathilda Engman, product manager at Toca Boca. “By centering the experience on children and prioritizing their perspective, Toca Boca Days addresses players’ emotional needs for belonging within the multiplayer market. We provide access to a fulfilling and safe space where spontaneous, free play is the primary driver.”
To better unify its two leading titles, Toca Boca World and Toca Boca Days, the studio is also introducing a refreshed brand identity. The renewed brand establishes a more dynamic visual and verbal expression designed from the ground up to unify and strengthen Toca Boca’s identity across platforms and to support future growth.
Toca Boca Days will be rolled out gradually across markets, with players invited in phases as the game develops and scales. Fans are encouraged to watch www.tocabocadays.com for announcements about availability in their country and opportunities to participate in the game’s ongoing development.