Frends has entered a strategic partnership with Nord Group to expand its presence in the Middle East. The collaboration pairs a proven European iPaaS platform with local consulting and delivery capabilities, offering organizations a modern, scalable approach to managing complex integration landscapes.
Frends is a European integration platform built for mission-critical automation and digital transformation. Through the partnership with Nord Group, which brings deep regional delivery and go-to-market expertise, the companies intend to jointly grow in the Middle East. Their goal is to meet rising demand for modern, scalable solutions that simplify complex technical environments efficiently and at scale.
“Organizations across the Middle East face significant integration challenges as they modernize their technology landscapes. Frends is uniquely positioned to help simplify those environments and improve business outcomes. Through our partnership with Nord Group, we combine a proven European platform with deep local market knowledge to support businesses looking to consolidate fragmented systems and move away from costly legacy practices,” says Jukka Rautio, CEO of Frends.
Under the agreement, Frends will work closely with Nord Group on regional market entry and deployment of the integration platform. Nord Group selected Frends after evaluating several options, citing the platform’s simplicity, technical strength and ability to satisfy diverse customer requirements. A key consideration was Frends’ recent AI innovations, developed with a focus on transparency and governance and grounded in strong European security principles—an important factor for regulated industries where data protection and compliance are essential.
The partnership reflects a shared ambition to support organizations seeking future-proof alternatives to expensive legacy integration setups built on many point-to-point connections or fragmented toolsets.
“Frends is easy to position and resonates with customers because it addresses a clear gap in the Middle Eastern market. Many organizations today operate with fragmented and costly integration environments. Frends provides a stable, proven platform that can consolidate and automate without unnecessary complexity, offering a modern alternative to traditional enterprise solutions,” says Louis Young, founder and CEO of Nord Group.
Initial efforts will focus on key markets in the region, including the United Arab Emirates and Saudi Arabia.
About Frends
Frends is a European iPaaS company delivering low-code and AI-enhanced solutions for mission-critical automation. The platform connects cloud, hybrid and on-premise systems with full transparency and visibility. Founded in Finland in 1988, Frends serves over 6,000 customers, including industry leaders, municipalities and public-sector organizations such as Fazer, Mehiläinen, Haypp Group, Onemed, the City of Helsinki and Eltel. Frends’ ease of use and capabilities in integration and API management have been repeatedly recognized by G2 and featured in Gartner’s Magic Quadrant for iPaaS.
About Nord Group
Nord Group is a global technology and consulting firm focused on staffing and transformation, founded in 2015 by Louis Young. The company helps large organizations execute complex transformation programs at scale. Its expertise covers data and artificial intelligence, cybersecurity, cloud modernization and digital transformation, as well as enterprise architecture, automation and platform consolidation. With offices in London, Paris, Helsinki and Dubai, Nord Group supports organizations globally, with a particularly strong presence in the United Arab Emirates.