Lakeside Software, a leader in AI-driven digital employee experience (DEX), has appointed Daniel Salinas as Chief Operating Officer. In this role, Salinas will oversee sales, customer support, customer success and business development, with a focus on strengthening Lakeside’s strategic market execution.
Salinas returns to Lakeside with extensive experience from his roles at Nobl9 and Relay Network, where he served as Chief Revenue Officer. Previously, as vice president of sales and business development at Lakeside, he worked closely with current CEO Mike Schumacher and played a key role in driving the company’s foundational growth.
“I’m excited to return to an organization that not only leads but is redefining the DEX and DEM space,” said Daniel Salinas, COO, Lakeside Software. “Data has become the primary differentiator in IT, and Lakeside’s unmatched telemetry and observability create an unprecedented opportunity. As we stand on the brink of delivering AI-driven solutions that transform IT operations, I’m eager to help scale our impact by bringing AI-driven automation and intelligence to every endpoint and edge device.”
“Dan’s return represents a full circle moment for Lakeside,” said Mike Schumacher, emphasizing Salinas’s strategic capabilities and customer-focused approach. Under Salinas’s leadership, Lakeside aims to accelerate its AI roadmap and enable IT organizations to leverage AI-driven automation across all endpoints.
Lakeside’s momentum continues to build, reflected in recent advances to its SysTrack platform. Enhancements include the integration of generative AI insights, self-service automation, and improved real-time monitoring of the mobile experience. These updates position Lakeside at the forefront of AI-driven telemetry and IT operational intelligence.
As the DEX/DEM landscape evolves, Lakeside is redefining its role through superior data collection and proactive AI capabilities. With the market maturing, Salinas’s appointment ensures Lakeside’s strategic priorities align with industry dynamics and paves the way for the next wave of innovation.