At Pax8’s Beyond EMEA 2025 event in Amsterdam, Eric Mink, Vice President of AI Adoption (EMEA) at Pax8, outlined how the company supports Managed Service Providers (MSPs) in advancing their digital transformation. Using the MIP Playbook and the Agent Store, Pax8 provides a clear roadmap for partners to implement, automate, and monetize artificial intelligence in a secure, sustainable, and profitable way.
A structured path to AI adoption
According to Mink, successful AI adoption requires strategy and structure. The MIP Playbook acts as a detailed guide that leads partners from initial experiments to full-scale deployment. “The playbook helps our partners move from curiosity to concrete action,” Mink explains. “It demonstrates how AI can be implemented effectively across the business.” By concentrating on automation, data analysis, and customer value, MSPs can boost productivity, develop smarter services, and strengthen their competitive position in the market.
AI agents — the next step in automation
A central element of Pax8’s approach is the Agent Store — a platform where partners can build and deploy their own AI agents. These agents automate tasks, analyze data, and deliver results through natural conversation. “Rather than relying on complex integrations, partners can now create intelligent agents that solve tasks in real time,” Mink says. “This turns AI into a tool that anyone can use.” Through the Agent Store, partners can tailor agents for different industries — such as cybersecurity, finance, and IT operations — enabling them to create unique, customer-focused solutions.
From innovation to revenue
AI is not just about technology; it’s also about business models. Pax8 aims to help partners generate revenue from AI. By combining the MIP Playbook with the Agent Store, MSPs gain both the technical tools and the strategic framework needed to develop new AI-based services. This can include subscription-based support offerings, smarter managed services, or automated analytics — all built on AI to deliver added value and increased revenue.
Security and transparency as priorities
As more organizations deploy AI, data security and transparency become increasingly important. Pax8 has therefore designed its solutions with clear compliance and security guidelines. “Our philosophy is built on responsibility and trust,” Mink states. “Partners should be able to innovate confidently without compromising security.” This careful balance between innovation and responsibility is a key reason Pax8 is a leading player in the rapidly growing AI market.
The future of AI-driven partnerships
Looking ahead, Pax8 plans to continue developing both the MIP Playbook and the Agent Store and to expand partner training in AI and data-driven business models. “AI is no longer the future — it is the present,” Mink concludes. “The companies that embrace the technology today will shape tomorrow’s IT landscape.” With its combination of technology, education, and transparency, Pax8 is driving the move toward a more intelligent, automated, and profitable future for its partners.