HiQ is intensifying its focus on business-oriented artificial intelligence, prioritizing AI solutions that directly support and improve clients’ core operations. AI specialist Sofie Perslow, who brings extensive experience in technology-driven business development and leadership roles at Aller Media and ICA, has been hired to lead this strategic initiative.
HiQ aims to be a leading AI partner, concentrating on advanced, tailored AI solutions that address customers’ business needs in a rapidly changing digital landscape. With Sofie Perslow at the helm, HiQ strengthens its capabilities in this area.
Sofie Perslow to Lead HiQ’s Business-Focused AI Effort
“We encounter many clients who struggle to convert AI’s potential into concrete execution that delivers real value. Sofie’s deep understanding of both technology and business makes her the natural leader for our business-focused AI offering, and we look forward to stepping up our support for clients with Sofie in place,” says Samuel Skott, CEO of HiQ.
Sofie Perslow has a long track record of translating complex technical concepts into tangible business advantages, building data-driven organizations, and implementing AI solutions that optimize operations and drive commercial value.
“Leading HiQ’s business-focused AI effort is an opportunity to set a new standard. It’s time for more companies to move beyond tentative experimentation, to build sustainably and look past only the risks. AI is about opportunities. We will turn ideas into business value—not just in isolated projects, but as part of ongoing success. AI is not a distant future—it’s here now, and with our team we create solutions that truly unlock potential,” says Sofie Perslow, HiQ’s new Head of AI Business.
Sofie Perslow to Lead HiQ’s AI Unit and Strategy
In her new role she will be responsible for strengthening and accelerating the team of AI experts and the business currently operating at HiQ. Based in Stockholm, she will oversee the broader effort to build HiQ’s capabilities in AI, data science, and machine learning engineering across Sweden.