Martin Lindahl has been appointed to lead ServiceNow’s continued growth in the Swedish market and to strengthen the company’s position as a strategic partner for organizations looking to increase productivity, automate workflows and turn AI into tangible business value.
Martin Lindahl brings extensive experience from the technology sector and from leading commercial organizations in Sweden, the Nordics and across Europe. He joins ServiceNow from Salesforce, where he held several senior roles in enterprise sales in Sweden, most recently as head of Enterprise Sales. Previously he led B2C sales for industries such as retail, consumer goods, media, telecom, travel and hospitality, and has worked with strategic customer relationships, partner development and building new business areas.
“Many Swedish organizations have already piloted AI in various parts of their operations. The next step is to make the technology deliver real impact in processes, with the right context, governance and security. ServiceNow is very well positioned for that, and I look forward to working with the team, our customers and partners to help more organizations move from AI initiatives to concrete business value,” says Martin Lindahl, Country Manager for Sweden at ServiceNow.
ServiceNow sees the next phase of AI development as a shift from isolated AI assistants to AI embedded in an organization’s core processes. For companies, success depends not only on the intelligence of models but on the ability to operationalize AI with the right data, context, security and governance. That is the transition where ServiceNow intends to play a central role.
“Sweden is one of the most digitally advanced markets in Europe and is currently at a clear inflection point. Organizations have moved from experimenting with AI to scaling it safely across the enterprise. This is where ServiceNow plays a decisive role — acting as the enterprise’s AI control tower, connecting AI, data and workflows to ensure transparency, governance and value creation at scale. Martin is exactly the kind of leader this moment requires. He knows how to turn innovation into delivery, build trust in AI and collaborate with customers to drive meaningful transformation. I look forward to what we will achieve together with our customers in Sweden,” says Marielle Lindgren, Head of Northern Europe at ServiceNow.
About ServiceNow
ServiceNow (NYSE: NOW) is the AI control tower for business transformation. The ServiceNow AI platform integrates with any cloud, any model and any data source to orchestrate how work flows across the entire enterprise. By uniting legacy systems, departmental tools, cloud applications and AI agents, ServiceNow provides a single view that connects intelligence to execution across all parts of the organization. With more than 80 billion workflows running on the platform each year, ServiceNow helps organizations turn fragmented ways of working into coordinated, autonomous workflows that deliver measurable outcomes.
Learn more about how ServiceNow puts AI to work for people at www.servicenow.com.