Formex and Retail Technology will be held side by side at Stockholmsmässan in August 2027. This combination creates a new meeting place where retail, technology, business development and innovation come together to drive the future of commerce.
From 24 to 25 August 2027 Retail Technology takes a strategic step forward by running in parallel with Formex at Stockholmsmässan in Stockholm. The joint event forms a brand-new platform for the retail industry, bringing together technology suppliers, retail chains, buyers, e‑commerce players and decision‑makers under the same roof.
For the first time, retail tech exhibitors will be able to meet a significantly broader and more purchasing‑powerful audience directly alongside one of the Nordics’ most established trade gatherings for design, interior and trade.
Direct access to real retail decision‑makers
Formex brings a large contingent of buyers, retail chains and industry players to Retail Technology, all actively searching for new products, concepts and suppliers. For exhibitors this presents a unique chance to meet decision‑makers from across the retail value chain in an environment focused on business, innovation and the customer experience of tomorrow.
Visitors will also be able to discover new technological solutions for both brick‑and‑mortar and online retail—ranging from AI and automation to smart customer experiences and other emerging retail technologies.
Greater business potential in every encounter
When products and technology are presented in the same context, new business opportunities arise. Retail tech companies can position their solutions directly in the environment where they are intended to be used, increasing relevance and enabling more business‑focused conversations with attendees.
Bringing the entire retail chain together in one place strengthens the potential for partnerships, innovation and faster implementation of new solutions across the trade.
From inspiration to implementation
For visitors, the combined trade fairs make it easy to move from inspiration to concrete implementation without leaving the venue. For exhibitors, it means meeting customers who already have defined needs, budgets and active business challenges to solve.
This creates a more efficient meeting ground where commercial processes accelerate and new collaborations can be formed more effectively.
A new level of exposure for retail tech companies
Participation in a larger, integrated retail experience raises the profile of exhibitors at Retail Technology. The synergy between two strong brands is expected to drive higher visitor numbers, greater media attention and a more dynamic meeting place for the whole trade.
August 2027 therefore marks not only a new chapter for the fairs but also a clear commercial advantage for companies aiming to lead in future retail and digital commerce.
“Retail is no longer just about products or technology in isolation; it’s about the total experience. When Retail Technology and Formex come together, they create an arena where innovation, inspiration and business happen simultaneously. For our exhibitors that means more relevant meetings, new types of customers and—above all—greater commercial opportunities,” says Fredrik Lösnitz, head of Retail Technology.
“For the first time a separate trade fair is arranged in parallel with Formex. We look forward to our visitors and exhibitors discovering Retail Technology. It brings new opportunities to see technical sales solutions for both in‑store and online commerce. Running the fairs together creates clear added value and a deeper experience for everyone,” says Sonja Björk Ebert, project manager for Formex.
Retail Technology and Formex drive the future of commerce in the Nordics
The combination of Retail Technology and Formex at Stockholmsmässan in 2027 marks a strategic shift for the retail industry in Sweden and the Nordics. By assembling retail tech, store solutions, e‑commerce, AI, automation and purchasing under one roof, the event becomes one of the region’s most comprehensive meeting places for the commerce of tomorrow.
What this means for Swedish companies
Swedish retailers, store chains and e‑commerce players will gain direct access to new technologies in AI, payment solutions, retail analytics, customer experience, digital signage, automation and future store concepts. The blend of inspiration and technology enables companies to implement new solutions faster and strengthen their competitiveness.
What this means for MSPs in the Nordics
MSPs, system integrators and technology partners will find a growing market in retail digitalization. Demand for cybersecurity, cloud services, point‑of‑sale systems, networking, IoT and AI‑driven customer platforms is rising as retail modernizes and becomes more data‑driven.
Risks and opportunities
The retail sector faces major change as digitalization and automation reshape customer behavior and business models. Companies that invest in the right technology and partnerships can deliver stronger customer experiences and greater efficiency, while those that lag risk losing competitiveness.
Retail Technology Expo Stockholm 2027 and Formex strengthen the Nordic retail market
Stockholm is increasingly positioning itself as a Nordic hub for retail innovation, e‑commerce, store technology and digital transformation. The joint presence of Formex and Retail Technology establishes a platform where decision‑makers, suppliers and innovators can meet to shape the next generation of commerce.
Retail innovation, AI and the customer experience of the future
AI, automation, personalization and data‑driven customer experiences are becoming central to retail. At Retail Technology and Formex the focus will be on the store of the future, smart retail, unified commerce, digital customer journeys and how technology can strengthen both physical and online retail.