Wavenet, one of the United Kingdom’s leading providers of managed IT services and security solutions, today announces a new strategic partnership with global communications leader 8×8. This collaboration represents an important advance for the European market in cloud-based enterprise communications and artificial intelligence-driven customer experience (CX).
The alliance follows Wavenet being honored with two of 8×8’s most prestigious awards – EMEA Resell Partner of the Year 2025 and EMEA Contact Centre Partner of the Year 2025. These recognitions reflect the company’s strong growth, innovative delivery capabilities and commitment to customer satisfaction.
“This is a world-class partnership and a major step forward for our customers,” says Barry Ward, head of contact centre, mobile and unified communications solutions at Wavenet. “Working closely with 8×8 gives us a unique opportunity to transform how businesses communicate, especially those migrating from legacy systems and seeking to improve both customer and employee experiences.”
A new era for enterprise communication
Through the partnership, Wavenet will deliver the advanced 8×8 Platform for CX, which unifies voice, video, messaging, contact centre capabilities and API-driven solutions into a single ecosystem. Key components include 8×8 Voice for Microsoft Teams, 8×8 Unified Communications and 8×8 CPaaS solutions.
Together these tools enable businesses to seamlessly integrate communications and customer interactions regardless of location. The outcome is faster decision-making, more efficient processes and improved collaboration between internal teams and customers.
This initiative arrives as the European market undergoes dramatic change. Hybrid working has become the norm, customer expectations are rising, and organisations are seeking solutions that are not only digital but also intelligent and scalable.
AI and data-driven customer experiences at the core
The partnership with 8×8 enables Wavenet to move beyond traditional telecom into the AI-driven era of communication. With 8×8’s cloud analytics and contact centre solutions, organisations can collect and analyse large volumes of customer data in real time, pinpoint bottlenecks and automatically improve service workflows.
This data-driven approach not only transforms the customer experience but also lets companies anticipate needs, reduce response times and increase loyalty.
“Wavenet’s strong commitment to innovation and customer success makes them a trusted and highly valued partner,” says Emily Masterton, Channel EMEA lead at 8×8. “Together we will continue to develop intelligent solutions that help organisations thrive in the modern digital landscape.”
According to Masterton, the European market is ready for a new class of CX solutions where security, scalability and AI automation are central to customer engagement.
Strategic expansion across Europe
In recent years Wavenet has invested heavily in infrastructure, skills development and certifications to meet rising demand for cloud-based solutions across Europe.
The company now plans to intensify its presence in the Nordics, Benelux and the DACH region, where the need for secure and regulated communications is particularly high.
With 8×8 as its technology partner, Wavenet gains access to a global platform already used by thousands of organisations in government, financial services, healthcare and retail. This means European customers can access next-generation cloud contact centre capabilities without compromising on data security or compliance.
The next chapter for the market: AI, cloud and human collaboration
The Wavenet–8×8 collaboration is not a temporary initiative; it is a long-term strategy intended to shape how companies communicate over the next decade.
The focus is on building unified, future-proof platforms where technology and human interaction converge. By combining AI-driven insights with human empathy, organisations can deliver service that is both personal and efficient—an increasingly important differentiator in a market where customer experience determines business success.
At the same time, demand is growing for sustainable communications solutions that reduce complexity, lower costs and support remote work. The 8×8 platform offers not only flexibility but also greener and more cost-effective alternatives to traditional infrastructures.
A partnership with clear purpose
For both Wavenet and 8×8, the ultimate goal is to create value for customers and employees. Through this partnership they aim to demonstrate that digital transformation is not just about technology but about building stronger relationships, increasing transparency and improving decision support.
“Our shared vision is to make advanced communication accessible, secure and human,” concludes Barry Ward. “With 8×8’s platform we can offer capabilities that were once reserved for the largest enterprises—now available to organisations of every size across Europe.”