UK Users Prioritize Speed Over Online Security, Survey Finds

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SecureAuth, a leader in adaptive access control, has published a new survey showing that many Brits prioritize speed over online security.

The survey found that 71 percent of respondents would choose faster internet speeds over enhanced security, while only 29 percent preferred improved protection. Alarmingly, three in five people admitted they would share personally identifiable information (PII) while connected to public WiFi.

Public WiFi networks are often insecure because many users share the same connection. Most respondents felt safer when a username and password were required to access the network, yet nearly a quarter (23%) still said they felt secure using networks that required no credentials.

All public networks deserve caution, but completely open WiFi is particularly risky: attackers can exploit such networks to intercept traffic and harvest data using techniques like network sniffing or third-party data collection.

“With one WiFi hotspot for every six people in the UK, there are ample opportunities for bad actors,” said Craig Lund, CEO of SecureAuth. “In 2015 there were more than 2,000 confirmed breaches, and it’s estimated that 63% of those attacks used stolen credentials. While not all of those incidents occurred over public WiFi, open networks are a clear entry point for attackers, and consumers need better education about online security.”

The survey shows Brits are willing to trade personal data for access to public WiFi: 69 percent would provide their email address, while 20 percent would give their home address. Once connected, nearly half (49%) use public networks for online shopping and 36 percent carry out banking transactions—both activities that involve credit or debit card information.

When PII is stolen, individuals can face severe consequences, including identity theft, damage to credit through fraudulent accounts, and even extortion if data is held for ransom.

Attitudes vary by age and gender. Respondents over 45 are more likely to prioritize personal security (54%) over faster internet (46%). Younger users are the most willing to share PII on public networks: 64% of 16–24-year-olds reported sharing personal details while connected to public WiFi.

Millennials are especially inclined to prefer speed—76% favor faster connectivity over stronger security—while Generation X and baby boomers are more security conscious, with 54% opting for improved online protection. Women were more likely than men to choose better security: 34% of women preferred improved security over speed, compared with 20% of men.

“Users will naturally take the path of least resistance, so businesses cannot rely solely on individuals to take adequate precautions,” Lund added. “Organizations can reduce the value of stolen credentials by adopting adaptive access controls that protect corporate resources even if login details are compromised, whether through user error or targeted attacks.”

Are you surprised by public attitudes toward online security? Share your thoughts in the comments.