Rubrik MSP Program is launched alongside new platform enhancements designed to strengthen cyber resilience and data protection for Managed Service Providers (MSPs). The initiative aims to accelerate growth and address a rapidly expanding global market through 2027.
This effort is clearly aimed at helping MSPs meet growing demand for advanced security and data protection services while simplifying business models and improving scalability.
Rubrik MSP Program fuels growth in the MSP market
Organizations worldwide face an increasingly complex threat landscape as ransomware, data breaches and regulatory demands grow in frequency and sophistication. At the same time, many companies lack the internal resources or expertise to manage these challenges effectively.
That has elevated the role of MSPs in enterprise security strategies. By offering managed services for data protection, backup, recovery and incident response, MSPs become critical partners in ensuring business continuity.
Rubrik’s new offering is designed for this shift, emphasizing flexibility, fast response times and scalability as key competitive differentiators.
New Rubrik MSP Program features strengthen the offering
Rubrik is introducing several concrete enhancements to its partner program and platform to give MSPs better opportunities to grow and differentiate in the market.
Improved economics with a PayGo model
One of the most significant updates is the introduction of Rubrik MSP PayGo, a consumption-based model that removes the need for large upfront investments.
With no minimum starting costs, MSPs can begin quickly and scale services as customers’ needs grow. This reduces financial risk and opens the door for more providers to expand into cybersecurity services.
Faster incident response with global support
To address the rising frequency of cyberattacks, Rubrik provides continuous support through its Ransomware Response Team. This capability gives MSPs 24/7 access to expert assistance, enabling quicker incident handling and minimizing potential damage.
In environments where every minute matters, rapid response is a decisive competitive advantage.
Modernized partner program and tiering
Rubrik has also updated its partner program with a new tiering system that more accurately reflects partners’ commitment, skills and performance.
This makes it easier for MSPs to position themselves in the market and clearly demonstrate value to customers, while incentivizing partners to expand their service offerings and increase technical maturity.
Rubrik Verified builds trust
Another noteworthy initiative is the launch of the “Rubrik Verified” program, intended to certify MSPs’ operational capabilities and security posture.
Serving as a quality mark, the program can be used in procurement processes and customer conversations to reduce uncertainty and build trust among organizations seeking reliable security partners.
Rubrik Verified is expected to become available in summer 2026.
Unified platform for hybrid and multicloud environments
To further simplify management of complex IT environments, Rubrik introduces an integrated MSP console. This console enables MSPs to manage hybrid and multicloud setups from a single platform.
By consolidating governance, monitoring and security into one unified solution, MSPs can streamline operations and deliver more consistent services to clients.
This capability is particularly important today, as many organizations operate distributed environments across multiple clouds and data centers.
Shift toward consumption-based models
Rubrik’s initiative reflects a broader trend in IT and cybersecurity, where organizations increasingly move away from capital-intensive investments toward flexible, consumption-based models.
This trend is driven by the need for rapid scalability, cost control and the ability to adapt quickly to evolving threats.
For MSPs, this evolution presents both opportunities and challenges. Providers that can rapidly adapt their business models and deliver modern, scalable services are well positioned to capture greater market share.
Rubrik MSP Program positions itself for 2027
With the global MSP market for data protection and cyber recovery projected to grow toward $258 billion, Rubrik is positioning itself as a central player in the ecosystem.
By combining technical innovation with partner-focused commercial improvements, the company aims to create a foundation for long-term growth—for both itself and its MSP partners.
For Nordic MSPs and IT service providers, the Rubrik MSP Program offers new opportunities to enhance cybersecurity and data protection offerings while meeting increasing demands from customers and regulators.