Pax8 Tom Gavin strengthens the company’s global marketing strategy as he assumes the role of Chief Marketing and Communications Officer at Pax8, the leading global marketplace for cloud commerce.
In his new role as Chief Marketing and Communications Officer (CMCO), Tom Gavin will lead the company’s global marketing, brand strategy and communications efforts. His focus will be on advancing Pax8’s position as a driving force in cloud commerce, AI and managed intelligence.
Gavin will also play a central role in shaping the company’s narrative and voice across the industry — combining data, creativity and strategy to strengthen relationships with partners and customers. He reports directly to Nick Heddy, CEO and Chief Commerce Officer at Pax8.
Experience with global brands and the public sector
With nearly three decades of leadership experience in both the private and public sectors, Tom Gavin brings a wide-ranging skillset spanning communications, marketing, public engagement and brand building.
He has held influential roles at some of the world’s most dynamic organizations, including the White House where he worked on strategic communications, and technology companies such as Salesforce, Coupa and Workato.
He also served as head of communications for the global advocacy organization ONE Campaign, founded by musician Bono, where he led international initiatives focused on social change and strategic partnerships.
This background has positioned Gavin at the intersection of technology, storytelling and business development — a blend Pax8 leadership says will be crucial as the company enters its next phase of growth.
A new chapter in Pax8’s global growth journey
“We’re thrilled by the depth and breadth of experience Tom brings to Pax8,” says Nick Heddy, CEO and Chief Commerce Officer at Pax8. “We are entering a new era where AI and managed intelligence are reshaping how small and mid-sized businesses operate and grow. Tom’s leadership will be vital to amplifying our story globally, strengthening our brand and creating meaningful connections with partners across the ecosystem.”
In recent years Pax8 has expanded rapidly and become the world’s largest marketplace for cloud commerce. The company has established a distinctive position by connecting more than 40,000 Managed Service Providers (MSPs) with leading technology vendors in cloud, cybersecurity, productivity and AI.
Building the brand for the agent-driven economy
In his new role, Pax8’s Tom Gavin will focus on modernizing Pax8’s brand strategy and increasing the company’s presence in the emerging agent-driven economy — a phase where AI agents and human expertise work together to create more efficient, scalable businesses.
“I love Pax8’s mission to help small businesses thrive through their partners,” says Tom Gavin. “Pax8 has already built an impressive foundation as a global marketplace for cloud solutions. Now it’s about bringing that strength into the age of agents — sharpening our storytelling, deepening customer relationships and creating a brand experience that inspires action.”
According to Gavin, future marketing will focus less on direct product selling and more on inspiration, education and community. His objective is to position Pax8 as a brand that not only drives cloud commerce but also leads advances in AI, partner programs and an innovation-driven culture.
Focus on partnerships, storytelling and impact
In 2026 Pax8 plans to expand its presence across Europe, Asia and Latin America. Gavin will play a key role in these efforts by building regional marketing and communications teams and creating more integrated campaigns with Pax8’s growing partner network.
He will also develop Pax8’s thought leadership initiatives, sharing insights on the future of cloud, AI strategy and digital transformation. By increasing visibility at industry conferences, on social channels and in the press, Pax8 aims to cement its role as the voice for Managed Intelligence Providers (MIPs) globally.
“We will tell more stories about how technology creates real impact,” Gavin adds. “It’s about showcasing our partners and their customers — demonstrating how they use Pax8 to drive innovation, efficiency and sustainable growth.”
About Pax8
Pax8 is the leading global marketplace for cloud commerce and intelligent IT solutions. The company connects technology vendors, MSPs and small to mid-sized businesses through a data-driven platform that simplifies the purchase, distribution and management of cloud services.
Using AI-driven processes and real-time analytics, Pax8 helps organizations worldwide accelerate their digital transformation. The company partners with more than 40,000 partners globally and offers hundreds of solutions from market-leading technology providers.