Lycamobile, the world’s largest mobile virtual network operator (MVNO), has entered into a partnership with AB Trav och Galopp (ATG), one of Sweden’s leading retailers and distributors of mobile SIM cards.
Expanded distribution of Lycamobile SIM and eSIM
Through this collaboration, Lycamobile’s SIM and eSIM products will be available across ATG’s extensive retail network of 1,420 stores, including major convenience shops and grocery chains throughout the country.
As part of the agreement, Lycamobile will offer a full range of starter SIM kits and e-pins fully integrated into ATG’s retail ecosystem. This marks an important milestone in Lycamobile’s strategic expansion in Sweden as the company pursues its goal of becoming the leading provider of affordable mobile services on the market.
“We are pleased to partner with ATG, a well-established name in Swedish retail,” says Jonas Eklöf, Head of Sales for Lycamobile Sweden. “This partnership strengthens our distribution network and enables us to reach more customers with our affordable prepaid offerings. With ATG’s extensive store footprint and our commitment to affordability, reliability and seamless connectivity, we are well positioned to deliver an outstanding experience to Swedish consumers.”
Erik Olsson, Partner Business Manager at ATG, added: “I look forward to seeing what Lyca can achieve in the Swedish market with increased distribution and retail visibility. Lyca presents a compelling offer and is clearly aiming to become a major player in the prepaid sector.”
Lycamobile operates on Telenor’s network, ensuring coverage for 99.9% of Sweden’s population. Customers can benefit from high-speed 5G, eSIM capabilities, generous data allowances, automatic renewal options similar to popular streaming services, and competitive international calling rates. The service also delivers strong value through substantial data packages and attractive discounts for longer-term commitments.