Gösta Thorell, iCore’s new CEO for AI iPaaS leads iCore into a new phase focused on AI and a modern iPaaS strategy. In September he assumed the role as CEO and now heads a company in an expansive phase within AI, automation and integration solutions. With more than 25 years in the IT industry, he emphasizes transparency, commitment and customer value as the foundation of his leadership.
Gösta describes the industry’s development as intense and competitive, yet full of opportunity. He notes that demands for efficient integrations and intelligent data flows have grown significantly in recent years as companies build increasingly complex digital ecosystems. New technologies in AI, analytics and automation make it possible to deliver faster, smarter and more tailored solutions.
The journey to this point has been remarkable, with an industry evolution defined by high demands, strong needs and significant opportunities created by technologies that increase both the value and speed of what we deliver.
What characterizes strong leadership in the tech industry
According to Gösta, modern tech leadership is about being present and engaged. He stresses that the industry is driven by innovation and that leaders must foster a culture where ideas, expertise and experience can emerge.
He highlights that a combination of technical depth, business understanding and humility is crucial when teams work on complex integration projects. Trust and clarity are central pillars, especially when platforms, systems and data flows affect the customer’s entire operation.
It is about harnessing skills and talent and aligning them with customer needs and the company’s vision. Ultimately, it is important to work professionally, with long-term perspective and close to the customer. This is built on continuous dialogue and development both internally and externally.
What is highest on iCore’s agenda right now
The market for iPaaS is growing rapidly and becoming an increasingly strategic part of how companies build their digital operations. Therefore, iCore’s top priority is to continue strengthening and future-proofing the platform. In recent years, the company has invested in both new features and a more modern technical foundation.
Gösta believes this positions iCore uniquely to quickly launch new capabilities in integration, data management and AI-driven automation. He points out that customers now expect higher speed, greater reliability and clearer business value from their integration solutions.
We now have a modernized platform that allows us to develop and add features at high speed. This is important for our long-term iPaaS strategy.
The new strategy centers on Gösta Thorell leading iCore to drive both innovation and customer value through stronger integrations, improved data support and more automated flows.
How iCore uses AI in product development and customer solutions
AI is now an integrated part of iCore’s development. The company uses AI tools to streamline product development, including code generation, testing, analysis and quality control. Internally, iCore applies AI to create more efficient processes in support, customer communications and marketing.
Most importantly, AI is being embedded in the actual service offering. iCore has launched new AI-based features that leverage MCP servers to allow AI agents to interact with the platform. This opens new possibilities for automating business processes, real-time monitoring, intelligent transaction handling and improved data flows.
Gösta describes this as a strategic area where iCore will continue to invest heavily to strengthen customers’ competitiveness.
Opportunities and challenges ahead for iCore
Gösta sees a market with both fierce competition and substantial opportunity. Customer needs are evolving rapidly and require integration platforms to be flexible, cloud-native, secure and scalable.
He emphasizes that iCore holds a strong position thanks to the combination of a modern technical platform, global support through Volaris Group and a local presence that enables close collaboration with customers.
We have a strong platform and global strength, as well as a genuine desire to help customers both solve problems and discover new opportunities. This makes us competitive.
The importance of TechSverige for iCore
Gösta highlights TechSverige as an important organization that contributes to better standards, greater security and clearer structure within the IT industry. Networks within TechSverige provide crucial opportunities for knowledge exchange and make it easier to raise industry issues at the national level.
He believes TechSverige’s work on digitalization, skills supply and education is particularly valuable.
iCore in brief
Founded in 2001, iCore offers a modern SaaS-based integration platform that helps companies automate and streamline business processes. The platform is used by over 300 customers across multiple industries. In spring 2024 iCore was acquired by Volaris Group, giving the company stronger global reach and long-term stability.