Samsung Electronics Ltd. has announced a collaboration with Activision Blizzard EMEA: a cross-channel, cross-product marketing campaign designed to showcase the breadth of Samsung’s gaming products.
The Embrace Your Game campaign brings together industry-leading hardware and some of today’s most popular games in a first-of-its-kind marketing initiative. Targeting Samsung gamers across 17 markets and 44 countries, the campaign will feature several of Activision Blizzard’s best-known titles—including Crash Team Rumble™, Diablo Immortal®, Overwatch® 2 and World of Warcraft®—presented in an immersive creative package that brings the gaming world to life whether you play on the go or at home.
The campaign will appear across Samsung’s digital channels in Europe and will highlight Samsung’s full lineup of gaming products—including TVs, smartphones and monitors—with messaging tailored for all players, from casual gamers to hardcore enthusiasts.
Level Up Players with Samsung’s Gamer Training
A key element of Embrace Your Game is Samsung’s Gamer Training program, designed to help players elevate their skills. Updated content on Samsung’s game portal will bring the partnership to life with insights and expert instruction from leading pro players and content creators. The offering includes interactive training sessions, video workshops and guided tutorials, along with curated tips and product recommendations. Gamer Training will also provide exclusive previews of Samsung hardware and suggestions from tech creators showcasing the latest gaming technologies.
Benjamin Braun, Head of Marketing for Samsung Europe, said: “Gaming is evolving. At Samsung we want to support every type of player, from casual gamers to professionals. Across TVs, monitors and mobile devices, Embrace Your Game gives players the tools to fully immerse themselves in their games, whether they’re at home or on the move.
That’s why Activision Blizzard is an ideal partner for Embrace Your Game. Their titles are beloved by players, and paired with Samsung’s products they deliver the ultimate gaming experience.”
Embrace Your Game is a cross-channel European marketing campaign and a collaborative initiative between Samsung and Activision Blizzard.
For more information visit: https://www.samsung.com/uk/game-portal/