During the four days of MWC Barcelona 2025, well-known technology brands gathered to showcase their latest services, products, and innovations. Huawei was a significant presence on the show floor, hosting presentations, panel discussions, and product demonstrations that brought together telecom operators, industry partners, and global telecom leaders.
A central theme at Huawei’s showcase was the intersection of 5G, 5G-Advanced (5G-A), and artificial intelligence, and how the combination of these technologies creates new opportunities for businesses, public-sector organizations, and governments worldwide.
Huawei highlighted several key solutions and initiatives at MWC, including:
- AI-centric network solutions—specialized offerings for telecom operators that enable networks to meet the specific demands of AI applications while preserving consistent end-user experiences.
- AI-powered O&M (operations and maintenance)—AI-driven automation and intelligence that help carrier networks reach higher levels of autonomy and operational efficiency.
- AI-to-X—Huawei’s term for delivering AI capabilities broadly to consumers, enterprises, and homes.
The growing availability of high-quality open-source AI models is accelerating innovation among network users and increasing demand on carrier infrastructure. Operators are adopting comparable AI-driven technologies to preserve service stability, reliability, and performance as application complexity rises.
Evolving 5G networks
By the end of 2024, more than 2.1 billion people worldwide were using 5G, and that figure continues to rise as networks expand across terrestrial and aerial infrastructure. Huawei has collaborated with carriers to develop both hardware and software 5G solutions, helping operators transition from traditional mobile-internet providers to platforms capable of supporting AI-driven services.
In 2024, pioneering operators launched commercial 5G-Advanced services across more than 200 cities. For consumers, 5G-A brings improved experiences for live streaming, cloud gaming, and travel connectivity. For carriers, 5G-A creates opportunities to move beyond conventional pricing and service models toward more personalized monetization based on user behavior and specific application needs.
Huawei works with carriers across China, Europe, the Middle East, and the Asia-Pacific region to develop monetization strategies and application scenarios—such as profiles for gamers, live streamers, high-throughput users, or guaranteed low-latency periods. By shifting from connectivity- or data-centric packages to experience-based pricing tiers, operators can enhance customer satisfaction while growing revenue.
AI-centric networks for telecoms
At MWC Barcelona, Huawei introduced its AI-Centric Network solution, a suite of options designed to help operators upgrade ICT infrastructure to meet new demands for bandwidth, latency, coverage, and operations driven by increasingly complex AI applications. The solution aims to reshape telecom business and service models so carriers can capitalize on emerging opportunities.
Rapid advancements in 5G-A, cloud computing, and AI provide carriers with the chance to evolve from connectivity providers into digital services providers. Huawei’s three-layer technology architecture for operators is intended to support that transition, enabling entry into new business domains and facilitating growth and diversification.
Accelerating industrial intelligence
Huawei’s Enterprise Business demonstrated at MWC how industries can embed AI into their operations using the company’s industrial intelligence reference architecture. The company showcased 83 industry examples of customer projects, including work with telecom networks, and announced ten major new AI solutions aimed at accelerating intelligent transformation across sectors.
Expanding consumer devices and experiences
In addition to telecoms-focused showcases, Huawei’s consumer business displayed its latest premium, design-conscious flagship devices at the company’s stand in Fira Gran Via Hall 1. Attendees—channel partners, vendors, and consumers—had hands-on access to Huawei’s newest innovations: foldable phones, health- and fitness-focused wearables, advanced photography tools, tablets, and creative software ecosystems.
MWC25 runs through 6 March 2025.
(Image source: TechForge)
See also: Ericsson and SoftBank expand AI-RAN collaboration
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