Pax8 Launches Agent Store to Power Next-Gen AI-Driven Services

AMSTERDAM, NL – 7 October 2025: Pax8, the world’s largest digital marketplace, today introduced Pax8 Agent Store — the first platform for agent-based AI designed to redefine how Managed Service Providers (MSPs) help small and medium-sized businesses (SMBs) drive innovation, automation and growth.

“Pax8 Agent Store gives our partners the tools they need to integrate and manage AI-powered solutions within their customers’ operations,” says Libby McIlhany, Chief Product Officer at Pax8. “As AI-enabled businesses emerge and customers become more technically savvy, they expect greater value from their providers. Agent Store helps our partners identify and deploy the right agent-driven solutions to boost efficiency and strengthen their competitiveness in the agent economy.”

The new platform is built to bring together cloud services, intelligent agents and automation into a single ecosystem that enables IT partners to deliver business value faster. Pax8 describes Agent Store as the next step toward the agent economy, where AI-driven processes work alongside people to streamline decisions and workflows.

A new kind of AI marketplace

Pax8 Agent Store is designed for plug-and-play distribution and recurring revenue. It serves as a central hub for ready-made agent products — intelligent AI agents that can connect with business systems, applications and services.

The platform also includes an extensive library of training materials, documentation and tools to guide MSPs through every stage of their AI journey, turning complex technology into accessible, profitable and scalable solutions.

Pax8 positions Agent Store as a hybrid marketplace, enablement platform and automation hub. It provides partners with prebuilt agent workflows and integrated playbooks that make it simple to produce measurable AI-driven outcomes without requiring in-house development teams.

“Our vision is to democratize access to AI-driven intelligence the same way we democratized cloud commerce,” McIlhany explains. “We want every partner, regardless of size, to be able to deliver advanced agent solutions to their customers — and to monetize them.”

Create IP and new revenue streams

With Pax8 Agent Store, MSPs can build proprietary agents and automation flows that are reusable across multiple clients. This accelerates deployment and creates opportunities for differentiated revenue models.

“Pax8 Agent Store is a springboard for our partners to commercialize intelligence and accelerate their MIP transformation,” says Eric Mink, Vice President of AI Adoption EMEA at Pax8. “We provide the infrastructure to scale AI services rapidly and with full control — from advisory and deployment to management and optimization.”

Agent Store is designed to help partners transition from selling licenses to delivering outcome-based services. By aligning revenue with measurable results — such as customer satisfaction, operational efficiency or cost savings — MSPs can cultivate stronger, longer-lasting customer relationships.

Early access and partnerships with leading technology providers

Pax8 Agent Store will launch in early access for a limited number of partners in December 2025 and will become generally available in the first half of 2026.

At launch, MSPs will be able to:

• offer agent products to both self-service and fully managed customers,
• integrate agents into their own storefronts and workflows,
• manage licensing, billing and lifecycle directly through Pax8 Marketplace.

To strengthen the ecosystem, Pax8 is collaborating with several leading technology providers whose solutions will be available in Agent Store at launch.

Initial participating companies include

An ecosystem for the future

Pax8 emphasizes that Agent Store is not just about selling AI products — it’s about building an ecosystem where partners, vendors and customers collaborate in real time. The platform aims to become the hub of a new AI-driven economy where intelligence, data and business strategy converge.

In a notable acknowledgement of its leadership, Pax8 has also become one of the first partners to deliver agent-based AI directly via Microsoft Marketplace — underscoring the company’s position as a pioneer in cloud and AI innovation.

“We are at the start of a new era in which AI agents will influence every aspect of IT services,” says Eric Mink. “With Agent Store, we are laying the foundation for an ecosystem where our partners lead that evolution rather than follow it.”

To learn more about Pax8, visit www.pax8.com.