United Spaces Expands in Gothenburg, Hires Sales Lead Ellen Lindvall
United Spaces continues its expansion in Gothenburg, appointing Ellen Lindvall as the new Sales Manager for the region. The hire comes as the coworking operator prepares to open Park Central, the company’s fourth facility in Gothenburg.
“Coworking in Gothenburg is growing. Next year we will increase our office space by nearly 40 percent,” says Ellen Lindvall, Sales Manager for United Spaces Gothenburg.
United Spaces currently operates three locations in Gothenburg—Östra Hamngatan, Kvarnberget and Lindholmen, totaling 15,000 square meters of office space. In May 2027 the company will open Park Central directly adjacent to Gothenburg Central Station, adding another 5,700 square meters.
“Previously, coworking primarily attracted smaller companies, but we now see larger organisations rethinking their office strategies. Many want flexibility and value buying in services and a well-designed work environment instead of building everything themselves.”
In her new role, Ellen will focus on the launch of Park Central and on developing United Spaces’ sales organisation in Gothenburg.
“Park Central will be a very exciting addition for us. Its location right by the Central Station makes it an attractive meeting place for companies across many industries.”
Ellen Lindvall joins from Convendum and has a lengthy background in the hospitality industry, with experience at Hotel Pigalle, Gothia Towers, Clarion Hotel Post and Hotel Skansen in Båstad. She studied hotel management in Switzerland and sees clear parallels between the hotel sector and modern coworking environments.
Ellen Lindvall, Sales Manager at United Spaces Gothenburg.
“Location, interior design and atmosphere are crucial to the office experience. I believe in staying close to customers, building relationships and finding solutions that genuinely work. I sell with my heart and want people to enjoy the places where they work,” says Ellen Lindvall.
United Spaces facilities in Gothenburg each have distinct profiles tailored to their areas and target groups. Lindholmen attracts companies within the tech and automotive sectors, while Östra Hamngatan appeals more to smaller businesses. For Park Central, United Spaces expects strong interest from medium-sized companies.
“Gothenburg is an important market for us and demand for flexible workplaces remains strong. With Park Central we further strengthen our presence and create more opportunities for companies seeking modern, centrally located office solutions,” says Homan Tehrani, CEO of United Spaces.
About United Spaces United Spaces, which includes the former iOffice, is one of Sweden’s largest serviced office and coworking chains with 18 locations across central Stockholm, Gothenburg, Uppsala and Malmö. The group develops and operates flexible office solutions for small and medium-sized businesses. Headquarters are in Stockholm.
More information: United Spaces’ official site provides details about locations and services.
United Spaces expands in Gothenburg with Ellen Lindvall and Park Central
United Spaces is growing in Gothenburg with the appointment of Ellen Lindvall as regional Sales Manager. Her recruitment coincides with preparations for Park Central, a new facility at Gothenburg Central Station that strengthens the company’s position in coworking, flexible workplaces and modern office solutions. The expansion is relevant for businesses seeking coworking, serviced offices and centrally located flexible spaces in Gothenburg.
Implications for Swedish companies
The trend highlights rising demand for flexible workplaces in Sweden. Companies increasingly look for modern office environments that combine service, technology, meeting rooms, ergonomics and flexibility into a single offering. Coworking lets organisations reduce fixed costs while maintaining attractive workplaces for employees. Park Central enhances Gothenburg’s supply of premium office space in a strategic location with excellent transport links.
Opportunities for MSPs and IT partners in the Nordics
Growth in the coworking sector increases demand for secure network infrastructure, cloud services, collaboration platforms, digital workplace solutions, cybersecurity, video conferencing and managed IT services. Flexible office environments require high availability, strong security and an excellent user experience, creating new opportunities for technology vendors and service partners.
Risks and opportunities
Opportunities include faster adaptation of office space, lower capital expenditures and the ability to offer attractive hybrid work environments. Risks stem from intensified competition in the coworking market, evolving work patterns and the need for continuous investment in service, technology and customer experience. For United Spaces, Park Central is an opportunity to strengthen its position in a market where flexibility, location and experience are key differentiators.
Leadership and growth
Under CEO Homan Tehrani, United Spaces continues to expand across Sweden through investments in modern workplaces, coworking environments and flexible office solutions. The recruitment of Ellen Lindvall bolsters the company’s local presence in Gothenburg ahead of Park Central’s opening and supports the development of the regional sales organisation.
The coworking market in Gothenburg
Gothenburg is rapidly developing as a major Swedish market for coworking, flexible workplaces and modern office solutions. Areas such as Lindholmen, the Central Station, Kvarnberget and central Gothenburg attract companies in tech, industry, automotive development, consulting, fintech, SaaS and professional services. Demand for premium and flexible workspaces continues to grow as hybrid work becomes a permanent feature of the labour market.
Competition and market dynamics
United Spaces operates in a competitive market where demand for coworking and flexible workplaces is rising. Competitors include Convendum, Mindpark, Helio, A Working Lab, WeWork and other providers of modern office environments in Sweden and the Nordics. This competition drives innovation, higher service levels and improved customer experiences for companies seeking the workplaces of the future.
Frequently asked questions
Who is Ellen Lindvall? Ellen Lindvall is the new Sales Manager for United Spaces Gothenburg, responsible for strengthening the company’s growth in the region.
What is Park Central Gothenburg? Park Central is United Spaces’ new coworking facility opening at Gothenburg Central Station in 2027.
How significant is the expansion? When Park Central opens, United Spaces will increase its office footprint in Gothenburg by nearly 40 percent.
Where are United Spaces’ Gothenburg locations? United Spaces currently operates at Östra Hamngatan, Kvarnberget and Lindholmen and will open Park Central at the Central Station.
Why do companies choose coworking? Coworking provides flexibility, lower capital costs, professional services and modern workplaces that support hybrid work and employee well-being.
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Industry context
This article contributes to understanding how the coworking market is evolving in Sweden and the Nordics. By hiring Ellen Lindvall and launching Park Central, United Spaces strengthens its position in flexible workplaces, modern office environments and the workplace of the future. The story is relevant to decision-makers, real estate stakeholders, HR leaders, workplace strategists, business executives and organisations monitoring coworking and office market trends.
