Pax8, the world’s largest technology and cloud marketplace, honored its top EMEA-based partners and vendors with prestigious awards at Pax8 Beyond EMEA 2025, held in Amsterdam from October 5–7.
The event gathered thousands of IT channel professionals, bringing together vendors, service providers and resellers to share experiences, network and explore emerging technology solutions. The awards recognized organizations that over the past year stood out for empowering small and medium-sized businesses (SMBs) with innovative solutions delivered through the Pax8 Marketplace.
Awards Ceremony and Highlights
Winners were celebrated across multiple ceremonies during the conference, with each award reflecting Pax8’s values of innovation, community and growth. The program featured inspiring keynote speeches, panel discussions with industry leaders and practical breakout sessions focused on applying AI, cybersecurity and automation.
“Our partners and vendors across EMEA continue to raise the bar, consistently delivering innovation, resilience and exceptional service to small and medium-sized businesses across the region,” said Harald Nuij, CEO of Pax8 EMEA. “Beyond EMEA is our way of celebrating their achievements and recognizing the impact they’ve had in transforming the cloud channel. We’re proud to highlight these leaders who are shaping the future of the channel in Europe and beyond.”
At this year’s Pax8 Beyond EMEA 2025, Pax8 also emphasized its commitment to sustainable growth within the IT channel. Many sessions focused on how partners can use the Pax8 platform to streamline sales, strengthen customer relationships and run more profitable businesses.
Partner Awards and Winners 2025
A total of thirty awards were presented to partners who excelled in their respective categories.
Partner Awards – Winners 2025:
- Partner of the Year: Nedvice, Netherlands
- Pax8 Champion: HAFN IT, Germany
- Change Agent: CTS IT, Netherlands
- Woman in Tech (25+): Britta Pinke, AixpedIT, Germany
- Pax8 Hall of Fame: TCC Smart IT Solutions, Netherlands
- APAC Partner Collaboration Recognition: Connected Platforms, Australia
- North American Partner Collaboration Recognition: Site Technology, Canada
- Nonprofit Partnership: Procano, Norway
- Pax8 Social Impact: mijn.host, Netherlands
- Top Performance, Continuity: Lucidica, United Kingdom
- Top Performance, Infrastructure: Improved, United Kingdom
- Top Performance, Networking & Communication: Apex Computing, United Kingdom
- Top Performance, Operations: Nebula IT, United Kingdom
- Top Performance, Productivity: Logiq Consulting, United Kingdom
- Top Performance, Security: Bondgate IT, United Kingdom
- Peak Performance, Baltics: Capital AS, Latvia
- Peak Performance, Benelux & France: Realtime Register, Netherlands
- Peak Performance, DACH: accompio, Germany
- Peak Performance, Nordics: Procano, Norway
- Peak Performance, UK & Ireland: Nostra, Ireland
Vendor Awards and Winners 2025
Vendor Awards – Winners 2025:
- Most Valuable Vendor, EMEA: SentinelOne, USA
- Partner’s Most Valuable Vendor, EMEA: Microsoft, Canada
- Breakthrough Vendor: Sophos, United Kingdom
- Collaboration Award: usecure, United Kingdom
- Peak Performance, EMEA: Check Point, USA
- Most Valuable Vendor, Continuity: Acronis, Switzerland
- Most Valuable Vendor, Infrastructure: Nerdio, USA
- Most Valuable Vendor, Operations: SuperOps, India
- Most Valuable Vendor, Productivity: Microsoft, Canada
- Most Valuable Vendor, Security: CrowdStrike, USA
Pax8 Strategy and Future Vision
A central theme at Pax8 Beyond EMEA 2025 was how the company continues to evolve its marketplace by combining AI-driven insights, advanced automation and strong partnerships. By bringing vendors, resellers and MSPs together in a shared ecosystem, Pax8 is building a platform where growth, knowledge and innovation move forward together.
The Pax8 Marketplace is expanding rapidly in both reach and impact. Today the platform helps thousands of MSPs and resellers across Europe deploy software, manage licensing and create new revenue streams. Recent enhancements include improved analytics and AI tools that enable partners to identify new business opportunities faster than before.
An Evolving Ecosystem
Beyond EMEA 2025 also highlighted Pax8’s continued expansion in the Nordics, where demand for efficient cloud solutions and security services is rising quickly. Several Nordic companies attended the conference, underscoring the region’s growing importance in Pax8’s global strategy.
With more than 40,000 managed service providers (MSPs) worldwide, Pax8 reinforces its position as a leading marketplace for technology solutions. Through collaborations with major industry players such as Microsoft, SentinelOne, Check Point and Acronis, the company continues to drive digital innovation across the EMEA region.
For more information about the winners and highlights from Pax8 Beyond EMEA 2025, visit Pax8.com.