Netset is strengthening its customer focus by creating a new strategic role: Chief Customer Officer. Theres Nordblad will assume overall responsibility for all customer-facing functions, tasked with leading efforts to deliver even greater value to customers.
Theres Nordblad is a trained economist with experience as a controller at companies including Ericsson and Botkyrka Municipality. She brings strong leadership experience and a long track record of driving change in fast-moving, growth-oriented organisations. Most recently she spent twelve years at the software company Hypergene in several senior positions, most recently as Chief Customer Officer. During her time there she led the development of the company’s customer organisation and implemented ways of working that put clear emphasis on customer value and business benefit.
With this appointment, Netset increases its focus on customer value. Theres will lead the international organisation that today supports customers across the Nordics, the United Kingdom and France, and she will also join Netset’s executive team.
“With a clear and strategic customer focus, Netset will continue to develop and strengthen relationships with our customers and partners. Theres has deep experience building strong teams and ways of working that put customer and business value at the centre, and she is the right person to drive this work forward,” says Marianne Brandered, CEO of Netset, and adds:
“I look forward to welcoming Theres’ expertise and leadership to both the team and the management group.”

Theres Nordblad will take up her role on March 2.
“I am very excited to join the e-commerce sector and become part of Netset. I look forward to developing our customer journey so that, together with a truly strong product, we can deliver even greater value for our customers. For me, customer satisfaction means joint development where we grow together, while also creating a work environment where our teams feel engaged and thrive,” says Theres Nordblad.
About Netset
Since 1998, Netset has developed premium e-commerce solutions for B2B. With more than 600 live implementations across Europe, Netset is a market-leading e-commerce provider for the IT and telecom sectors. The company employs around 60 people, most of whom work from its head office in Malmö. Since 2021 Netset has been part of the Nordic software group Progrits.
www.netset.com