International digital product agency Framna, with roots in the Swedish agency Bontouch, has appointed Erik Ridman as CEO of its Swedish operations. Ridman is an experienced leader with 20 years in the agency and tech sectors, most recently serving as Regional Manager for Stockholm at tech company HiQ. This appointment is part of Framna’s plan to accelerate growth in Sweden.
As AI makes it easier than ever to develop digital products, the risk of widespread sameness increases. To create real differentiation and stand out in the market requires the kind of experience, craftsmanship and product development knowledge Framna has cultivated over more than 16 years. With Erik Ridman at the helm, Framna is scaling up to meet demand from companies that want to build the best and most successful products in their respective categories.
Erik Ridman combines a strong commercial focus with a proven ability to build company cultures where quality and engagement are central.
“Framna has a strong culture, solid values and an impressive track record of creating award-winning products for well-known brands. The company is also positioned in the AI space and is at the forefront when it comes to ways of working and building intelligent products. That makes it especially exciting to come on board,” says Erik Ridman.
“Erik is a purpose-driven leader who shares the values that have defined Framna since its founding. His deep understanding of people, technology and business makes him the right person to lead the Swedish operation into its next phase. At the same time, we want to extend our sincere thanks to Mayako Fagerfjäll for her outstanding contributions and commitment during her 11 years with the company,” says Joacim Jeppesen, Group CEO of Framna.
About Framna
Framna is a digital product agency that develops digital products for clients such as Swish, SJ, Vattenfall and Essity. The agency was formed from leading digital firms Bontouch, Move and Shape, and today brings together over 600 specialists across ten studios in Denmark, Sweden, Switzerland, the Netherlands, Poland and the United States.