Sponsored Partnerships are more important than ever in the telecommunications industry. As technologies converge and customer expectations rise, companies must position themselves to serve diverse markets while making it easy for partners and customers to access the services they need.
Eastern Communications, one of the Philippines’ leading telecommunications firms, has built a strong reputation by pioneering connectivity solutions such as Telefax, Fax, ISDN-PRI, Internet and Ethernet services, leased lines, and more. These offerings have been widely adopted across sectors including business process outsourcing, banking and finance, retail, and others. Today, the company also provides dependable cloud and cybersecurity solutions, giving businesses more options to drive their digital transformation.
Eastern attributes its success to a distinctive two-pronged approach: “High Tech and High Touch.” Through its rebranding campaign, “Our Strong Connection,” the company reinforces a clear brand identity that sets it apart from competitors—combining innovative connectivity solutions with exceptional customer service that restores and strengthens human connections.
“This dual approach defines our brand—high tech represents our business-grade products and services that meet industry standards, while high touch stands for the personalized customer service we provide. We aim to deliver timely and innovative solutions without losing sight of the people who actually use the technology,” said Edsel Paglinawan, Head of Product and Innovation at Eastern Communications.
Beyond a broad portfolio of global and domestic connectivity services, Eastern has extended its capabilities into ICT offerings such as managed services, cloud, and cybersecurity. The company has also grown its network through strategic partnerships with global market leaders.
Eastern’s cloud platform, Eastern Cloud, is a notable addition to its ICT lineup. The service offers pay-as-you-use pricing, rapid deployment, and scalability, helping businesses improve performance and adapt quickly to changing demands. Eastern also supports international operations with high-speed connectivity options like International Private Leased Line (IPLC) circuits and Global Multi-Protocol Label Switching (MPLS), among others.
As a long-standing pioneer in the Philippine telecommunications landscape, Eastern Communications emphasizes the High Touch philosophy to preserve meaningful human engagement in a digital world.
That philosophy inspired partner-focused initiatives such as “KaEsayahan,” a name blending Ka-Eastern (Eastern friends) and Kasiyahan (enjoyment). KaEsayahan is an annual social event designed to celebrate the brand’s achievements while fostering closer ties with partners and customers. Held in various locations across the Philippines, these gatherings bring together great food, conversation, and music. Eastern also assigns a dedicated team for each carrier partner to ensure consistent service quality.
“We recognize the vital role our partners play in helping us deliver high-tech and high-touch solutions to our growing customer base. KaEsayahan and similar initiatives are our way of deepening those partnerships and supporting more businesses as they embrace the digital age,” said Jedrek Estanislao, Head of Marketing at Eastern Communications.
With a clear brand position and a commitment to both innovation and service, Eastern Communications has seen improvements in employee morale and company spirit, along with higher client satisfaction. Its combination of tailored services and reliable products continues to set the company apart in a competitive market.
To learn more about Eastern Communications and its services, visit www.eastern.com.ph.
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