TDK Corporation (TSE:6762) has appointed Arrow Electronics as its first pan-European distributor for TDK-Lambda products. This strategic partnership is intended to broaden service offerings and improve customer satisfaction for TDK-Lambda products across the EMEA region.
The alliance with Arrow Electronics complements TDK-Lambda’s existing distribution agreements in the EMEA region, delivering an integrated, seamless service to a wider customer base by leveraging Arrow Electronics’ combined strengths in logistics and design-in support. The collaboration is expected to unlock new business opportunities, foster innovation and drive growth by reaching previously underserved markets.
Arrow Electronics will provide extensive design support through its field application engineering (FAE) teams across EMEA, together with dedicated deep power expertise from its market development engineering (MDE) team. The agreement is structured to address a wide variety of applications rather than focusing on a single niche. This approach enables TDK-Lambda to leverage its versatile product portfolio across industries such as medical, industrial, automotive and new energy, maximizing market potential and meeting diverse customer requirements.
“We are very pleased to partner with Arrow Electronics as our first pan-European distributor,” said Florian Seifriz, Distribution Director EMEA, TDK-Lambda Europe. “This agreement paves the way for significant market penetration and enhanced customer engagement across the region, ensuring our broad range of solutions are accessible and supported by experts.”
“We look forward to working closely with TDK-Lambda’s technical and FAE teams to deliver comprehensive solutions and achieve our shared growth objectives across the EMEA market,” added Jörg Strughold, President Global Components EMEA, Arrow Electronics.