The automated finance and payroll service PE Accounting has changed its name to Kleer and is launching a new product category. Finance-as-a-Service (FaaS) is a comprehensive finance and payroll solution that combines leading software and financial expertise for a fixed monthly fee. With FaaS, Kleer aims to remove the need for complex internal infrastructure for companies.
“FaaS is the way finance will be managed in the future. We reduce complexity so our customers can focus on growth,” says Pontus Björnsson, CEO of Kleer.
Market leader in automation of finance and payroll processes
Kleer (formerly PE Accounting) has been a leading player for 13 years in automating finance and payroll processes, with a particular focus on the SaaS and consultancy sectors. Now the company takes the next step by launching Finance-as-a-Service (FaaS) in the Swedish market. This concept sets a new standard for how companies can scale without enlarging their internal finance functions.
“We have spent over a decade automating processes. For the next ten years we will focus on delivering insights that enable smarter and faster growth,” says Olle Rydqvist, co‑founder of Kleer.
A new product category challenging the traditional model
Finance as a subscription—covering both technology and advisory services. Kleer positions itself as a pioneer by framing finance management as a subscription offering. With Finance-as-a-Service, Kleer removes the need for separate systems and provides everything a company needs in a single solution.
“We have spent 13 years revolutionizing our industry by automating up to 95% of bookkeeping. With Kleer, we now move from automation to insights. Our ambition is to turn the finance function into a strategic engine for growth and profitability through financial clarity,” says Pontus Björnsson, CEO of Kleer.
A new era of finance management—modeled on the evolution of IT operations
As companies have evolved, a new need has emerged: finance and payroll management are following the same trajectory as IT operations. Businesses used to invest heavily in their own IT infrastructure, but the shift to outsourced IT operations and cloud-based services freed up resources for more strategic initiatives. Finance-as-a-Service follows the same principle: external experts manage operations, systems, and processes so CFOs, finance leaders and executives can prioritize transformation, monitoring and strategic decision-making.
A brand that stands apart from competitors
The name change marks a clear shift from traditional accounting to a comprehensive solution for financial management through FaaS. It establishes a new benchmark for how companies handle finance, payroll, and growth.
“By creating our own product category, we stop being compared to providers of isolated modules or hourly billing. What we offer is complete finance management on a subscription basis, where automation, expertise and real-time insights turn the finance function into a core driver of company growth. It’s more than efficiency—we give finance teams the tools to make faster, smarter decisions that advance the core business,”
Anna Björkeryd, Head of Brand at Kleer, adds that the company’s approach empowers finance professionals to act strategically and supports long-term business development.