About DOOH and in-store advertising: as the industry moves beyond the OTS model (opportunity to see) and starts to deliver actual audience contacts as its currency, it begins to genuinely challenge TV advertising. For advertisers, this could mean better decision-making, improved targeting accuracy and greater value for every krona invested, says Christian Bönnelyche, senior advisor … Read more

Mobile data has evolved substantially since the era of 2G and 3G. Each new generation of wireless technology has changed how we communicate, work, and entertain ourselves by delivering faster speeds, lower latency, and greater capacity. This article compares two major stages in that evolution—4G and 5G—highlighting what they offer today and how 5G is … Read more

The search for new CEOs has concluded for Exsitec and Telenor, while companies like Proact and Th1ng are just beginning the process. It’s a period of change and opportunity across many firms. Below are the latest executive appointments and leadership changes that will shape these companies in the year ahead. Exsitec appoints a new CEO … Read more

The FCC has granted T‑Mobile access to additional spectrum to help the carrier handle the surge in demand caused by the coronavirus outbreak. As more people work from home, attend virtual classes, and rely on remote healthcare, dependable connectivity has become essential. To help meet that need, the FCC has temporarily made extra 600 MHz … Read more

Orange and Samsung have expanded their partnership around Open RAN and virtualised RAN (vRAN) to accelerate deployments across Europe. After successful pilots that began in 2023, the two companies have agreed to increase the number of vRAN and Open RAN sites in 2026. Live network integrations during those trials improved end-user experience and overall Quality … Read more

NTT has announced a new management approach designed for a decentralized networked society, extending remote-work support to all 320,000 employees. While many modern startups long ago embraced remote work, the COVID-19 pandemic compelled older, more conservative companies to adapt swiftly. Telecommunications advances allowed business and daily life to continue through strict lockdowns, and widespread broadband, … Read more

Vodafone UK and Virgin Media O2 have reached a landmark agreement to extend and enhance their mobile network sharing arrangement for more than a decade. This agreement builds on the companies’ existing partnership and is designed to deliver improved coverage, capacity and service quality across the UK. Although the deal largely stands apart from the … Read more

A 2016 network-sharing agreement between China Unicom and China Telecom helped drive a 16% year‑on‑year decline in China’s LTE capital expenditure, according to a recent IHS Markit analysis. Findings from IHS Markit’s report “2017 Mobile Infrastructure: China Annual Market Tracker” highlight that China, which has the world’s largest mobile subscriber base, reached 1.3 billion mobile … Read more

Altair, a global leader in digital technology and R&D services, has announced the launch of a groundbreaking 5G-6G Wireless Center of Excellence (CoE). Purpose of the CoE and its potential The CoE will merge Altair’s leading design and simulation tools with LTTS’s domain expertise to fully leverage the capabilities of 5G and 6G networks. Its … Read more

Charter Communications CFO Chris Winfrey strongly believes 5G will not displace fixed-line providers because it cannot match the capabilities of wired connections. Speaking at the Bank of America Merrill Lynch Media, Communications & Entertainment Conference, Winfrey said: “I don’t see anything about 5G that ever makes it comparable to DOCSIS 3.1 or DOCSIS 3.1 Full … Read more