MWC 2015: Telefónica Proposes Brands Cover Data Costs for Users
Troubled tycoon and founder of Mega, Kim Dotcom, once proposed a disruptive advertising model intended to challenge Google. His idea involved installing software on users’ PCs so advertisers would pay consumers directly for their time, instead of funneling revenue to Google or other major online advertisers. At Mobile World Congress, Telefónica presented a similar concept … Read more