Kivra has been named Sweden’s most sustainable brand in the digital services category in this year’s edition of the Sustainable Brand Index. The award is based on Swedish consumers’ assessments of how companies work with sustainability and is regarded as one of the most prestigious recognitions in the field.
Consistently at the top — now category winner
Kivra has long been a leading player in sustainability and has consistently ranked highly in the Sustainable Brand Index. This year, however, the company claimed first place in its category, underscoring its commitment to environmental responsibility and sustainable development.
“Sustainability is in our DNA. From day one we have worked hard to contribute to a more sustainable society while also minimizing our own footprint as a company. That is why we are especially proud that consumers in Sweden consider us the most sustainable provider of digital services,” says Henrik Lönnevi, CEO of Kivra.
What is the Sustainable Brand Index?
The Sustainable Brand Index is Europe’s largest independent study of sustainability and brand perception. The survey is based on the UN’s global sustainability goals and is conducted annually across several European countries. This year more than 67,000 consumers participated and rated 1,600 brands across eight countries.
The index aims to provide insights into how consumers perceive companies’ sustainability efforts and to raise awareness of the importance of sustainable business strategies.
Digital services in focus
A digital service like Kivra topping the list signals a shift in how consumers value sustainability in the digital sphere. Kivra has for years worked to reduce paper consumption by digitizing mail and receipts, contributing to a more resource-efficient and climate-smart society.
Top 5 digital services in the sustainability ranking
Other major digital players also ranked highly this year. Here are the top five in the digital services category:
Top 5 | Digital Services
1️⃣ Kivra
2️⃣ Swish
3️⃣ Spotify
4️⃣ Google
5️⃣ Microsoft
Kivra’s top position confirms that sustainability is a decisive factor for consumers when choosing digital services. With continued focus on innovation and environmental awareness, we can expect more companies to integrate sustainability into their digital offerings and strategies.