‘Ireland: Heavy Investment in Network Infrastructure Will Help Telecom Services Market Recover in 2016–2020’ is a Country Intelligence Report by Pyramid Research that delivers a clear, executive-level assessment of Ireland’s fixed and mobile telecommunications markets. Built on proprietary data and local market research, this annually published report analyzes near-term opportunities, competitive dynamics, demand by service type and technology, and key regulatory developments across fixed telephony, broadband and mobile sectors.
Key Findings
- In 2014, Ireland’s telecom services market generated approximately US$3.3 billion in service revenue, equivalent to about 1.3% of GDP, making it one of the smaller markets in Western Europe. Forecasts indicate overall service revenue will grow at a compound annual growth rate (CAGR) of 4.3% from 2015 to 2020, reaching around US$3.2 billion by the end of the period.
- Competition in Ireland’s telecom market has intensified following sector reorganization after the economic crisis. In June 2014, 3 Ireland acquired O2 Ireland for €850 million, strengthening its position as the leading mobile operator by subscriptions and revenue. UPC announced plans to introduce mobile voice and data services in partnership with 3 Ireland, enabling the cable operator to roll out quad-play bundles nationwide.
- The expanded rollout of LTE and next-generation access (NGA) networks across Ireland creates opportunities for operators to deliver new value-added services and media content. Innovative bundling of services will be critical to competing effectively, particularly as quad-play offerings become more widespread. Rapid growth in data traffic also supports ongoing investment in NGN, creating vendor opportunities across 2G, 3G, 4G/LTE and NGA technologies such as VDSL, cable and FTTx.
Synopsis
This Country Intelligence Report provides an executive overview of Ireland’s telecommunications market, with detailed forecasts through 2020. It combines quantitative forecasts and qualitative analysis to identify trends, near-term opportunities and risks, underpinned by Pyramid Research’s proprietary databases and local insights.
Report Coverage
- Regional context: comparative market size and trends for Ireland within the region.
- Economic, demographic and political context shaping telecom demand in Ireland.
- Regulatory environment: review of policy and regulatory priorities for the next 18–24 months, including spectrum licensing, national broadband initiatives and number portability.
- Demand profile: historical data and forecasts for service revenue across fixed telephony (including VoIP), broadband, mobile voice, mobile data and IPTV.
- Service evolution: analysis of revenue shifts between fixed/IPTV and mobile sectors and between voice, data and video through 2020.
- Competitive landscape: assessment of market shares, operator performance and expected strategic moves over the next 18–24 months.
- Sector-level analysis: quantitative insights into adoption by network technology and operator, ARPU trends and service revenue forecasts for fixed telephony, broadband, mobile voice, mobile data and IPTV.
- Key opportunities: identification of near-term commercial prospects for operators, vendors and investors in Ireland’s telecom market.
Why This Report Is Useful
- Provides a concise, forward-looking market assessment designed to help executives develop proactive growth strategies for Ireland’s telecommunications sector.
- Explains the assumptions and drivers behind trends in mobile communications, fixed telephony/VoIP and broadband markets, and examines potential shifts in service provider market shares.
- Includes more than 20 charts and tables presented in an executive-quality format suitable for briefings and strategy development.
- Offers an accessible market overview based on primary information from local market participants, enabling decision-makers to quickly understand current and emerging trends.
- Combines strategic perspective with practical, actionable detail to support operators, equipment vendors and other industry stakeholders competing in Ireland’s telecom market.
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