Agera PR has entered into a partnership with BYD, becoming the company’s PR partner in Sweden. BYD, now the world’s largest manufacturer of plug‑in vehicles, has ambitious plans for the Swedish market, and public relations will play a central role in that expansion.
Under the agreement, Agera PR will be responsible for media relations, influencer partnerships and PR strategy in Sweden. The collaboration comes at a time when BYD is rapidly expanding across Europe, and is investing heavily to strengthen its presence in Sweden through new model launches and improved distribution.
“BYD is one of the most exciting car companies in the world today and plays a significant role in the shift toward electrified mobility. We are very much looking forward to joining their journey and building awareness of their technology, models and vision in the Swedish market,” says Ida Samarikoff, project manager at Agera PR.
Strengthening communication in the Swedish market
Through the partnership, BYD aims to deepen dialogue with Swedish media, opinion leaders and consumers.
“Sweden is an important market for us and we see strong interest in our vehicles. With Agera PR we gain a partner with deep knowledge of both the automotive sector and the Swedish media landscape, which will be invaluable as we continue to grow our presence here,” says Christofer Nilsson, Head of Marketing for BYD Sweden.
BYD’s Swedish model lineup already includes several fully electric and plug‑in models, and additional launches are planned throughout the year.
About Agera PR
Agera PR is a Swedish PR agency operating across the Nordics. The agency provides strategic and hands‑on services in media relations, influencer engagement, social media, content and events, helping both international and Swedish brands build visibility and trust in the Nordic market.
About BYD
BYD (Build Your Dreams) is the world’s largest manufacturer of electrified vehicles and a global leader in battery technology, electric drivetrains and sustainable energy solutions. The company has a growing presence in Europe and is now expanding further into the Swedish market.
www.byd.com/se