A new heavyweight has entered the UK business telecoms market with the launch of O2 Daisy, the business-focused brand born from the merger of Virgin Media O2’s business division and the Daisy Group.
The combined company positions itself as a single, trusted telecoms partner for UK organisations, promising to simplify procurement and operations by consolidating mobile, broadband, cloud and security services under one roof. The pitch is simple: one contact, one bill, and a broad portfolio of integrated services designed to reduce the complexity of managing multiple vendors.
O2 Daisy fuses the national scale of Virgin Media O2’s fixed and mobile networks with the B2B expertise and customer-focused agility that made Daisy Group successful. Backed by roughly £1.4 billion in combined annual revenue and a customer base numbering in the hundreds of thousands, the new business aims to blend corporate scale with specialist service delivery.
Virgin Media O2 holds a 70% majority stake in the venture. Leadership is unified: Daisy founder Matthew Riley becomes Chairman and Jo Bertram, previously with Virgin Media O2, takes the role of CEO.
Jo Bertram, CEO of O2 Daisy, said the company is launching with a clear mission to “shake up the market and provide the technology needed to make every business better.” She emphasised the organisation’s focus on helping businesses of all sizes connect and grow by combining teams, scaled networks, agile systems and comprehensive products to deliver strong outcomes for customers.
At launch, O2 Daisy is offering UK business customers immediate access to an expanded range of telecoms services, from Teams Phone Mobile and advanced connectivity to cloud solutions. The company is also highlighting forward-looking technologies such as 5G Private Networks and cybersecurity as central to its offering.
Matthew Riley, Chairman of O2 Daisy, described the merger as the start of an ambitious plan to create “connectivity offerings fit for UK businesses of all sizes” and to support companies’ growth with world-class IT and communications infrastructure driven by an entrepreneurial approach.
The important challenge ahead will be execution: integrating two distinct company cultures and technical platforms is complex. That said, the emergence of a sizeable, integrated telecoms provider gives UK businesses a potentially valuable new option and increased choice in the market.
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