AppDirect’s acquisition of PartnerStack represents a strategic move that strengthens the company’s position in partner-led growth and B2B distribution. By combining PRM technology, AI-driven partner intelligence and a global partner network, AppDirect has created a comprehensive platform for subscription commerce’s next chapter.
AppDirect, a leading global B2B subscription commerce platform announced today that it has acquired PartnerStack, a prominent partner relationship management (PRM) platform and one of the world’s largest B2B partner networks. This strategic integration infuses AppDirect’s subscription commerce platform with a powerful partner ecosystem engine, enhancing the company’s ability to help organizations leverage ecosystems and distribution as primary growth drivers.
The acquisition further solidifies AppDirect’s role as a comprehensive hub for B2B distribution and builds on its recent purchase of Tackle.io, the cloud marketplace platform that supports more than $20 billion in cloud marketplace transactions. With Tackle’s marketplace-led capabilities combined with PartnerStack’s PRM and partner ecosystem services, AppDirect is uniquely positioned to deliver a full commerce platform that supports both direct and indirect marketplace transactions.
AI is changing the rules of B2B distribution
AI is fundamentally reshaping how businesses operate. It is lowering the cost of software development and elevating distribution and AI search visibility as critical battlegrounds. Marketplaces, partner networks and data-rich platforms have become essential—industry projections estimate that by 2030 a majority of marketplace purchases will flow through channel partners. Companies that place distribution at the core of their strategy will be best positioned to capture market share.
Leadership: A unified platform matters
“With this acquisition, we are at the heart of the infrastructure that determines how organizations buy technology today,” said Nicolas Desmarais, CEO and Chair of AppDirect.
“Managing commerce and partner operations requires a unified platform. Bringing these capabilities together gives companies the foundation they need to scale through partners and win in an increasingly indirect, marketplace-driven world.”
PartnerStack: a key to AI visibility and growth
“We are excited to deepen AppDirect’s leadership in B2B distribution,” said Bryn Jones, CEO of PartnerStack.
“Our network has driven over $3 billion in revenue for customers and plays an increasingly important role in helping companies appear in AI-driven search. Third-party content is a leading source of visibility for AI platforms such as ChatGPT and Gemini, and PartnerStack operates the largest B2B content partner network in the world. Linking our insights and monthly B2B customer registrations with AppDirect and Tackle will create meaningful advantages for partners and customers in the AI era.”
A new era for partner-led growth
Together, AppDirect and PartnerStack accelerate partner-led growth. The combination of marketplace-driven distribution, PRM technology and AI-enhanced visibility positions the combined company strongly in a period where indirect channels and partner ecosystems are critical competitive differentiators.
This integration expands opportunities for vendors, resellers and ecosystem partners to reach customers through scalable marketplace channels, automated partner programs and data-driven discovery.
About AppDirect
AppDirect is a B2B subscription commerce platform that brings together technology vendors, advisors and companies to simplify how they buy, sell and manage software. More than 1,000 vendors, 14,000 advisors and 16 million subscribers rely on AppDirect’s ecosystem of subscription marketplaces to power innovation, growth and business success.
About PartnerStack
PartnerStack is an ecosystem orchestration platform for B2B that combines a complete partner relationship management solution—covering incentives and payouts—with AI-driven partner intelligence and a built-in network of over 138,000 commission-earning affiliates, influencers, co-sell and channel partners who are already executing transactions.
Trusted by organizations such as Monday.com, Stripe and Freshworks, PartnerStack supports co-sell, affiliate, influencer and referral programs within a single platform connected to one of the largest B2B partner networks available.