Samsung’s Ballie first drew attention at CES 2020 as a home robot concept designed to roam your living spaces. It returned to the show in later years with added features, including a built-in projector that streams information and content onto nearby surfaces. At CES 2025 in Las Vegas, Samsung took the next step: announcing that Ballie will be released in the United States this year.
Samsung has not shared pricing or an exact release date yet. During a demonstration at the show, the Wall‑E–like rolling robot shared local Las Vegas information, controlled lights and other smart home devices via voice commands, and projected the movie Uncharted onto a nearby wall.
When asked to “make the screen bigger,” Ballie rotated to find another wall and projected a larger image. The device also includes built-in speakers for audio playback.
In addition to voice control, Ballie recognizes physical “presses” on a virtual button—what the company described as recognizing your “footpress” input—to complete tasks such as confirming “OK” or requesting “show me more.” A suite of cameras and sensors enable these virtual interactions. For example, when presented with two wines and asked which paired better with steak, Ballie used those footpress inputs to ask follow-up questions and ultimately offer a recommendation.
CES 2025: Highlights and notable concepts
Samsung is not the first company to try bringing robots into the home. Amazon has offered its Alexa‑driven home robot Astro, which can move through a house; that device is currently sold by invitation for around $1,600. LG has also showcased home robot concepts at past CES events, though it remains unclear when—or if—those products will reach consumers.
Even Apple has been linked to smart home ambitions. Reports last year suggested the company was exploring new hardware for the home, and recent rumors indicate new smart home product announcements could come as soon as March.
Ballie’s U.S. launch represents another step in the growing effort by major tech companies to bring more interactive, mobile, and context‑aware devices into the average household. If Samsung follows through with a consumer release, Ballie could offer a combination of projection, voice and visual interaction, and mobility that differs from traditional stationary smart displays and speakers.
While details on price, wider availability, and full capabilities remain pending, the CES 2025 demo showcased how a rolling home robot might fit into everyday home routines—handling simple tasks, offering recommendations, controlling devices, and projecting entertainment—without requiring users to approach a fixed screen.
For now, interested buyers and smart home enthusiasts should watch for official announcements from Samsung that clarify pricing, release dates, supported smart home ecosystems, and any regional or feature differences when Ballie becomes available in the U.S.