AMSTERDAM, NL – October 6, 2025: Pax8, the world’s largest digital marketplace, today unveiled at the Pax8 Beyond EMEA partner conference its new strategic report, The Managed Intelligence Provider Playbook. The guide is designed to help Managed Service Providers (MSPs) evolve into Managed Intelligence Providers (MIPs) and become architects of AI-driven transformation for small and medium-sized businesses (SMBs).
Leading the transition to the agentic economy
As the SMB market enters the so-called agentic economy—where autonomous AI agents amplify human capability and drive operational efficiency—Pax8 equips its partners with the tools and frameworks needed to lead this shift.
The Playbook outlines how MIPs can create new AI-based revenue models through five core steps: Discover, Buy, Build, Sell, and Manage. These steps enable MSPs to offer value-driven services, vertical specializations, and scalable agentic workflows.
“We are paving the way for our partners to succeed in the largest technological revolution of our time. The Playbook is not just about deploying AI tools,” says Scott Chasin, CEO of Pax8. “It’s about empowering our partners to become leaders in Managed Intelligence—delivering measurable business outcomes, not just technology.”
From trusted advisor to intelligence architect
The Managed Intelligence Provider Playbook serves as a roadmap and complements Pax8’s earlier report, The Agentic Inflection Point, launched in June 2025 at the company’s flagship event in Denver. That report described how SMBs are transforming through agentic work and broad access to advanced technologies.
The new Playbook presents five clear Plays to help MSPs operationalize AI:
- Discover: Evolve from trusted advisor to strategic partner by identifying inefficient processes and applying intelligence to deliver measurable outcomes.
- Buy: Deploy pre-tested AI agents, workflows, and SaaS solutions through marketplaces such as the Pax8 Agent Store.
- Build: Create proprietary agent stacks and automation solutions tailored for industries like healthcare, finance, and manufacturing.
- Sell: Move from feature-based pricing to outcome-based pricing tied to customer KPIs.
- Manage: Ensure continuous optimization, compliance, and lifecycle management of AI agents.
AI—A global business opportunity
According to Gartner, the global market for AI services is projected to reach USD 644 billion in 2025, and SMBs already report up to 40 percent lower operating costs through agentic workflows.
Pax8’s Playbook helps MSPs capture this growth by offering advisory services, industry expertise, and outcome-driven AI solutions that extend far beyond traditional IT offerings.
Laying the foundation for an agentic future
To lead this transformation, Pax8 is building the infrastructure for the agentic economy— including the Pax8 Agent Store, the Model Context Protocol, and an agentic orchestration platform. By driving innovation through partners and vendors, Pax8 is creating an AI-driven ecosystem aimed at shaping the next trillion-dollar economy.
Visit www.pax8.com/managed-intelligence to read the full The Managed Intelligence Provider Playbook and learn more about the Pax8 Agent Store.