Create sales-driven, timely content that follows your brand guidelines—with a single click. Sundsvall-based Octopus helps companies streamline content production and boost sales by using the right business data.
Henrik Nygren, founder and CEO, explains: “In seconds we can do what might take hours in tools like Canva.”
Many companies want to simplify creating content for social media and digital sales channels. Existing automation tools are often blunt instruments that dilute brand identity. The team behind the new content platform Octopus built their product to solve that problem, enabling consistent, on-brand content at scale.
Nygren spotted the need while working at the Sundsvall digital agency Flatmate, where the team has long specialized in brand identity and e-commerce. After delivering a new digital identity for a client, they realized the client didn’t want to rely on the agency every time they needed a new post or image.
By creating a brand profile in Octopus, users can generate attractive, consistent content in multiple formats with one click—optimized for social media ads or e-commerce platforms.
“When we had this working, we realized it was too valuable to keep as a single customer-specific solution,” Henrik says. The platform has broader potential across industries and use cases.
Octopus can connect to business data such as inventory levels, search trends, or—soon in a pilot project—live sports results. These integrations let customers promote items they need to move, highlight products that are trending today, or produce timely content tied to ongoing events.
Today’s customers are mainly in the real estate sector, which has been an early adopter. Long term, Octopus aims to offer a turnkey solution for the e-commerce platform Shopify, which serves about 5 million active stores.
“That’s a huge market,” Nygren notes, “and it gives us the chance to scale globally within a single ecosystem without building many separate integrations.”
Over the past year the Octopus team has refined the technology in close collaboration with customers while simultaneously honing the business model and raising capital. Henrik is participating in BizMaker’s incubator program, working with advisors on IP strategy, investment readiness, and funding options such as grants from Vinnova and other public support.
“BizMaker is an excellent sounding board,” he says. “Getting nuanced second opinions on strategic issues is extremely valuable.”
The founders’ five-year goal is to launch on Shopify, reach annual revenue of SEK 50–60 million, and grow a team of 10–15 people. Demand exists—Henrik has heard it repeatedly from clients—and he already sees Octopus delivering on its promises.
He shares a concrete example: when a client’s marketing coordinator went on parental leave, content responsibilities fell to a receptionist with no communications background. After a short workshop and an introduction to Octopus, she now enjoys creating content and feels confident because the platform enforces brand guidelines and ensures polished output when she publishes.