Stockholm, January 27, 2026 – Global business and IT consultancy Cognizant and Typeface, the company behind the AI-driven marketing platform of the same name, today announced a strategic partnership to help businesses modernize marketing initiatives using agentic AI. By combining Cognizant’s global services with Typeface’s orchestration platform for agentic AI, the companies will help clients establish consistent, scalable marketing processes.
Cognizant’s report New Minds, New Markets forecasts that consumers using AI will account for 55 percent of purchases by 2030, representing an estimated $4.4 trillion in the United States alone. Many businesses remain unprepared for this shift and must adapt to remain competitive. Today’s marketing teams often rely on disparate tools and manual processes, which severely limits their ability to scale. AI-driven orchestration enables organizations to coordinate workflows, accelerate processes, and deliver consistent customer experiences at scale.
AI is transforming both how marketing is executed and what marketing becomes. Future marketing models will resemble software more than traditional service functions: sensing demand, orchestrating activities, and adapting in real time. “By pairing Cognizant Moments’ marketing transformation expertise with Typeface’s AI-powered orchestration platform, we give companies the foundation they need to run marketing as a modular, software-driven capability at scale,” says Ravi Kumar S, CEO of Cognizant.
Using Typeface, companies can orchestrate the entire marketing lifecycle—from ideation and content creation to channel optimization—within a unified platform powered by agent-based AI. Cognizant will provide advisory and transformation services to help clients implement and scale these capabilities across their organizations.
Companies are entering a new phase of AI adoption where intelligence must be embedded in how work is actually done. That requires platforms capable of orchestrating people, data, and systems at scale. “Our partnership with Cognizant brings together an agent-based marketing platform and the expertise required to operationalize AI across the enterprise,” says Abhay Parasnis, founder and CEO of Typeface.
Cognizant and Typeface will jointly deliver solutions that integrate with existing enterprise systems—including CRM, CMS, and CDP platforms—to create more connected, efficient, and insight-driven marketing operations.
About Cognizant
Cognizant (Nasdaq: CTSH) engineers modern businesses. We help clients modernize technology, reimagine processes, and transform experiences so they can stay ahead in a fast-changing world. Together, we’re improving everyday life. See how at www.cognizant.com or @cognizant.
Cognizant and Typeface advance agentic AI for modern marketing
Cognizant and Typeface have formed a strategic partnership to accelerate adoption of agentic AI in marketing. By combining Cognizant’s global consulting and transformation services with Typeface’s AI-based marketing platform, the partnership delivers scalable, unified marketing orchestration solutions for enterprise organizations.
The partnership enables companies to orchestrate the full marketing lifecycle with agentic AI—from strategy and content creation to channel optimization and analytics. These solutions integrate with existing CRM, CMS, and CDP systems to strengthen AI-driven marketing at global scale.
Through this collaboration, organizations can move from fragmented toolsets to a cohesive, modular, data-driven marketing model that is scalable and designed to boost competitiveness, innovation velocity, and customer experience in digital marketing.
The partnership is supported by strategic communications efforts to raise awareness of Cognizant and Typeface in the Nordic market and beyond.
Published by an independent Nordic B2B media platform focused on AI, cybersecurity, cloud, MarTech, and digital transformation.