Sinch AB (publ) today announces that Sophie Cheng has been appointed Chief Marketing Officer (CMO). She succeeds Jonathan Bean, who recently assumed the role of Executive Vice President, EMEA & Global Partnerships. Sophie Cheng will join Sinch’s global leadership team and report to CEO Laurinda Pang.
At Sinch, Sophie has led the company’s global product marketing and sales enablement organization, helping to strengthen market positioning, analyst relations and go-to-market strategy. Before joining Sinch in 2024, she held senior roles at ZoomInfo and Chorus.ai, where she supported commercial growth and helped organizations develop customer conversations using AI-driven technologies.
“Sophie brings a rare combination of strategic vision, operational excellence and a deep understanding of both products and customer needs. She has already made a significant impact at Sinch through her leadership of our global product marketing and go-to-market organization. She is a modern marketing leader with a clear vision for strengthening our market presence, increasing our relevance to customers and positioning Sinch for continued growth,” says Laurinda Pang, CEO of Sinch.
“I have been part of Sinch’s journey and have seen the vast opportunities ahead as AI reshapes how companies communicate with their customers. I look forward to taking on broader responsibilities and turning customer and market insights into growth, innovation and improved customer experiences. We are only beginning to explore what’s possible, and I am grateful for the trust placed in me as we continue building the future of customer communication,” says Sophie Cheng.
About Sinch
Sinch’s vision is to connect every company with every customer, anywhere in the world. With the industry’s most reliable platform for intelligent customer engagement, Sinch enables over 900 billion customer interactions annually for more than 200,000 customers worldwide. Leading global companies, including AI innovators, rely on Sinch to strengthen customer relationships and deliver seamless experiences through messaging, email and voice.
Sinch has been profitable since its founding in 2008 and reported net revenue of USD 3 billion (27 billion SEK) in 2025. The company employs over 4,000 people across more than 60 countries and is headquartered in Stockholm. Sinch is listed on Nasdaq Stockholm (XSTO: SINCH).