Opinion: Should You Go Over-the-Top or Keep It Simple?
(Image Credit: iStockPhoto/akrp) Why do over-the-top (OTT) communication apps like Skype, Viber, Line and WhatsApp exist? In my view, they arise to exploit inefficiencies in the market. If a ubiquitous, seamless, low-cost communication service that connected anyone, anywhere, across multiple media already existed, there would be no need for OTT players. In the mobile landscape, … Read more