AT&T Named Most Valuable Telecom Brand: What It Means for the Industry
Among the biggest telecom industry stories this week was AT&T’s acquisition of DirecTV in a deal worth more than $48 billion. AT&T is again in the headlines as the world’s most valuable telecom brand, according to Millward Brown’s BrandZ ranking. The new list reflects extensive diversification by leading providers into sectors such as banking, cloud … Read more