HTC has released its Q2 2013 financial results, and many commentators have labeled them a failure — some even calling it the beginning of the end for the struggling maker.
That conclusion is overly pessimistic.
It’s true that HTC has faced significant challenges recently: internal staff restructuring and high-profile departures, mixed results for products like the HTC First, and ongoing difficulties meeting demand for its flagship, the HTC One. These problems have contributed to a perception that the company is in trouble.
Still, the HTC One demonstrates that the company has invested serious effort into a standout handset. Many consider it one of the best phones on the market, and it represents a concerted attempt to reverse HTC’s fortunes.
Beyond the individual device, the One marks a broader shift in HTC’s approach. Previous releases such as the One X offered strong specifications and solid build quality but featured polarizing designs. The One, by contrast, signals a more confident, refined direction for the brand.
The rebranding and renewed focus seem to be paying off. The HTC One sold around 5 million units by March — not on the same scale as Samsung’s 10 million shipments, but still a noteworthy achievement for a company working to rebuild momentum.
Looking at the numbers, Q1 2013 revenue was about $1.4 billion. Contrary to the narrative that things worsened in Q2, HTC reported roughly $2.35 billion in revenue — a 68 percent increase since the company began restructuring and repositioning the brand. That’s a substantial improvement and indicates sustained customer interest. For buyers who prefer a near-stock Android experience, HTC also offered a “Google Edition” of the One, expanding its appeal.
At the time, the only potential rival that might have threatened the One’s standing in design, build quality, and specifications appeared to be the long-rumored Motorola “X” Phone. However, indications suggested that the Moto X would focus more on customization and occupy a mid-range position rather than directly challenge the One at the high end.
So while HTC may not match Samsung’s sales volume or profitability, the Q2 results point to a company that is regaining stability and momentum. The proper takeaway is not to assume doom but to recognize that HTC is making a credible comeback.
What do you think of HTC’s Q2 2013 financial results? Do you believe the company is “doomed”?