High Coast Invest has appointed Magnus Viström as the new Head of Business for BizMaker’s initiative to promote business establishment. In his new role he will lead efforts to attract international investments to Västernorrland and develop business opportunities tied to the green transition.
“I look forward to working with the committed people across the region’s municipalities and business community. We have an excellent toolbox to work with, and we will use it to create meaningful impact,” he says.
Extensive experience in innovation and business development
Magnus Viström brings a solid background in innovation and business development. In prior positions, including as Head of Innovation at SCA, he has been responsible for developing and implementing innovations across sectors such as packaging and digitalization. He has also been involved with BizMaker, serving on its board and participating in programs such as the Forest Business Accelerator.
His career shows a clear focus on driving innovation and development within industry.
Committed to strengthening regional innovation
“What attracted me to the role at High Coast Invest is the chance to drive economic development through new establishments that support the green transition and strengthen the region’s innovation capacity. I have long followed BizMaker’s development, and it is fantastic to now contribute to the region’s continued growth in this role,” says Magnus Viström.
Sees substantial opportunities for the region
“Our region offers unique advantages, including attractive sites for establishment, access to green electricity, well-developed logistics and specialist expertise in several fields. Västernorrland also offers excellent living environments for people to live and work in,” says Magnus Viström.
High expectations for the future
“We are very pleased to welcome Magnus to our team. His experience and expertise will bring fresh perspectives and add further strength to our organization. He has a unique understanding of heavy industry and what it takes to attract those kinds of investments, which will be a significant asset for us,” says Matts Nyman, CEO of BizMaker.